It's superb, they had to do it now while the Wiggins iron is still hottest, next season this wouldn't have worked as well.

Unless he wins the tour again

New advert for new season promoting Rugby League by Bradley Wiggins. READ MORE ON THIS STORY....

New advert for new season promoting Rugby League by Bradley Wiggins. READ MORE ON THIS STORY....

Really good advert.

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Much better than the leg-waxing ad we had this time last year...

Why did they not use the best player in the world for the advert rather then some petulant pie eater?

#JustSaying

Fair point!

Excellent .
Lets have more Sporting heroes promoting our great game, and at the same time pushing our great players into the national consciousness.

i really liked it. nice and simple, not overstated and it is quite attention grabbing. a much better effort than the locker room one from last season....the extraordinary or what ever it was called

Best advert I have seen for the game in a long time! Like people have said we don't need loads of shoulder charges and big hits in every adverrt. I think during last year on an advert we had a tackle on there which resulted in a red card.
I don't think you'd see the FA showing a tackle that got someone a red card on there adverts. Could be wrong

They're different campaigns.

The Sky ad is to promote their coverage of the upcoming SL season and I think it does a good job; two of their big sporting brands alongside one another, with no northern stereotypes or the usual big hit montage set to a soft rock soundtrack. I wonder if they'll follow it up with ad's featuring other celebrity fans of the TGG?

The Rugby League of the Extraordinary campaign was an RFL initiative to promote the product itself - I thought that was very well done too and I hope they follow it up with more of the same.

Great advert - so subtle, yet so effective

Well put: I hope they persist with 'the Rugby League of the Extraordinary' for a long time to come because I think it's a very workable template to vary upon. The best advertising campaigns are the ones that evolve over time from a good premise and I hope that this is ours.

On the Wiggins one, I found it really well done, well timed and an interesting departure from the norm of not-so-great highlight packages put together a bit too quickly.

I hope the trend of improving advertising (at least centrally) continues!

I think it's alright. I love the fact that Wiggins is in it but I'd personally have enjoyed seeing some clips at the end. I seem to be in the minority on this one though.

I still think it'd be great (for RL certainly) if they could get Sinfield and Wayne Rooney in some sort of advert or media event. Rooney is a Rhinos fan. If they could get them together, you could have Sinfield take some free-kicks and Rooney kick some conversions.

Union did the same I think with Wilkinson and Beckham? Good idea though. I hope this isn't a one off

The struggle with that is that most celebrities dont have a contract with Sky. But i see your premise,

a goalkeeper talking about diving on the ball in a crowded box, then showing a RL fullback diving on a kick and being tackled on the ground..

if there was an F1 parallel to be found, that would be full of potential,

im sure Sky have other link ups that could be used going forward.

Yep, as mentioned above the Sinfield-Rooney thing would be great. As for F1, isn't Mark Webber an RL fan?

That's one of the good things about the advert, Him, it can be easily built upon.

It would be great to see a series of these adverts with other athletes who are fans of our sport, Rooney or Ferdinand being the two that jump out.

I don't have Sky Sports myself, but is the advert on Sky Sports actually shown in full? Seems a bloody long advert if that's the case, which is even better!

I think the ad loses it's impact if you add anything to the end.

The advert finishes with the most respected endurance athlete in the world saying "Rugby League is too tough for me." That's a bloody powerful and an intriguing message to be left with.

Fantastic advert and finally some high production values. Personally I hate the hard rock music, robot over glossy presentation that sky usually do, something with a bit of class and style has far far more impact.

Cudos for getting Wiggins on board too, agree with having a few of these with the likes of Rooney.

I love it. So simple but powerful in it's message.

The official Leeds Rhinos page on Facebook was embarrassing, which is where I first saw it last night.

A Wilkinson/Beckham style ad would be cool. But that was for Adidas IIRC. But if Sky could get Sinfield and Rooney together for a 'kick about' type scenario it would be a hell of a scoop.

Leeds players showing a NFL quarterback how to throw an effective forward pass?

Those passes are flat pal.

You have to remember that Bradley did this for free, for love of game and coz of the SKY thing

Although people like Rooney and Rio etc might want to help you cant get close to them due to agents who want to charge for everything and other sponsors who have a big say

In the case or Rooney everything he does has to be ok'd by NIKE, they pay him so much the have a lot of control. All of a sudden its costs £100,000 Rooney to make an apperance