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www.cbc.ca/news/canada/new-bruns ... -1121.html
Bear with me here...
The Canadian Football League has clearly decided that the best strategy for expansion is to target an area with road games.
Now, would this be an appropriate strategy here too? (If you scrapped Magic Weekend, I'm sure it would) Get 3 or 4 SL teams to take a home game to a large urban area across a summer, and see what the reaction is. Even better, make it a double header with the nearest semi-pro or conference team.
As an example- 2014. Get Wigan, Saints and Leeds (let's be frank, the best-known teams to a non-RL fan) to play a game each in a major urban centre not too far off the heartland- Birmingham, Nottingham, that kind of place. Get teams like Wire, Widnes, Salford playing in Stoke-on-Trent; get FC, KR, or some such playing in Newcastle, Middlesbrough. Don't just do it as a one-off, do it as a concerted effort over several years if needs be. If it doesn't work, drop it- but surely testing the water is a good way to achieve expansion, rather than just plunging in.
What do you all think?
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www.cbc.ca/news/canada/new-bruns ... -1121.html
Bear with me here...
The Canadian Football League has clearly decided that the best strategy for expansion is to target an area with road games.
Now, would this be an appropriate strategy here too? (If you scrapped Magic Weekend, I'm sure it would) Get 3 or 4 SL teams to take a home game to a large urban area across a summer, and see what the reaction is. Even better, make it a double header with the nearest semi-pro or conference team.
As an example- 2014. Get Wigan, Saints and Leeds (let's be frank, the best-known teams to a non-RL fan) to play a game each in a major urban centre not too far off the heartland- Birmingham, Nottingham, that kind of place. Get teams like Wire, Widnes, Salford playing in Stoke-on-Trent; get FC, KR, or some such playing in Newcastle, Middlesbrough. Don't just do it as a one-off, do it as a concerted effort over several years if needs be. If it doesn't work, drop it- but surely testing the water is a good way to achieve expansion, rather than just plunging in.
What do you all think?
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People from outside the heartlands aren't going to come to us so we need to go to them. I think that the best bet is to take games to places such as Leicester, Northampton, Worcester etc. We would be more likely to attract people from RU areas as they would be more likely to appreciate the skills that RL players can show.
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The point that CTID doesn't get, is that this idea isn't plonking a game in the middle of nowhere, it's stategically placing games where there is a base interest in RL already (through strong amateur/semi-pro clubs, number of schools playing etc). Places like Bristol, Nottingham, Gloucester, Oxford, Toulouse, Gillingham, Hemel & North London. Even places a little closer to home like Sheffield.
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| Quote ="Errlee Berd"The point that CTID doesn't get, is that this idea isn't plonking a game in the middle of nowhere, it's stategically placing games where there is a base interest in RL already (through strong amateur/semi-pro clubs, number of schools playing etc). Places like Bristol, Nottingham, Gloucester, Oxford, Toulouse, Gillingham, Hemel & North London. Even places a little closer to home like Sheffield.'"
...and not just doing it once, wait 15 years and then expecting something to happen.
I'd try and hit one place three or four times in one year with one fixture each time and allow the interest to build up. A game in April, June and August for example.
But the idea would be to do it in a place where we think there is potential to build a club there, and I don't mean artificially plonking a franchise there like Gateshead. If that's one if the current CC1 clubs then go with it. But a real effort with strategy needs to be made, not hit and hope "see how it goes" one off on the road games of the past. | | |
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| Quote ="Cas Till I Die"Lets take Leeds vs Wigan to Birmingham. All the locals will forget life long ties to Villa or BCFC and start watching RL.
If that's not what the OP was getting at please enlighten us all .....'"
You got my point entirely wrong. My point is that it is better to repeatedly and methodically expose somewhere to the sport, rather than a casual occasional gesture.
The sport's problem more than anything is surely our relative lack of national exposure. If you live in places like Brum, you're not likely to take an interest in RL unless someone brings it to you, and makes an event of it. | | | |
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| Quote ="Wellsy13"...and not just doing it once, wait 15 years and then expecting something to happen.
I'd try and hit one place three or four times in one year with one fixture each time and allow the interest to build up. A game in April, June and August for example.
But the idea would be to do it in a place where we think there is potential to build a club there, and I don't mean artificially plonking a franchise there like Gateshead. If that's one if the current CC1 clubs then go with it. But a real effort with strategy needs to be made, not hit and hope "see how it goes" one off on the road games of the past.'"
Exactly. Excellent post. I still think some games in a large untapped urban area not too far from the heartland would be worth a go as well, though. | | | |
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