Launch has been brought forward and shirts will be on sale from 9am Saturday morning from the retail store. This is due, according to Linton Brown, to the "unbelievable demand" for the home shirt which has already seen some sizes selling out.

So we didn't buy enough stock then?

Sales of this seasons home shirt have already surpassed sales of last seasons shirt.

I'd rather the club were bringing forward the lauch of the away shirt due to demand, rather than being left with unsold stock come the middle of next year.

Well said.

Exactly right.!

I love it. Already have the Home shirt for Christmas looks like I'll be treating myself to the away shirt aswell.

What a cracking shirt !

Love it, very smart.

Very smart. Even the usual suspects have not been on to tell us how rubbish it is.

Love it that's my Xmas Prezzie of2f the daughter sorted

Nice shirt.

Pretty smart that one

That is a nice looking shirt. Initial reactions seem positive so we should have another big seller on our hands. Well done Rovers.

Must admit KR have really impressed me with their shirts this season.

The biggest thing for me this pre season has been the business acumen shown by the club, the introduction of the 3 new directors, pre planned shirt launches with build up, strong decision making on away shirt Vs demand, managing the positivity throughout the press is all much better then 12 months ago. Increased season pass sales and shirt sales is the result, well done all.

really smart shirt. probably the best new shirt out so far this season.

My son went in and got one today, it seems a bit thicker that the home shirt and looks good in the flesh, really impressed.

Just got back from town with my new away shirt in the bag. I would have liked a home one but alas, I'm not the size of your average American so I have to make do. The away shirt is possibly my favourite ever Rovers shirt.

Who is that in the pic with Welham?

Justin Poore

I agree the shirt is great and pr seems positive but and its a big but the range of merchandise in the shop is shockingly bad this year. We seem to be missing a huge opportunity here, this is an are that fc outdo us head and shoulders.

No that's a fair point, however I think overall though there are positive improvements in trying to run the club like a business then the chairmans love child, which is obviously good long term. It's a good job the shirts are selling so well with the lack of merchandise you mention mind!

I like it a lot.
In fact , it's my second favourite kit after the 2007 home shirt.

Very smart. I've never bought an away shirt before, only ever home one's. Could be time for a change.