It [imight[/i not get people through the turnstiles, but it [iwill[/i give RL exposure everyday up and down the country, millions of people will see these lorries, it's another brick in building a better portfolio for RL.
I know a lot of people from around where I live who, when I mention RL, automatically think of the Northern Rail Cup, as some of their trains are plastered with the motif. This deal may be a catalyst for much bigger cash deals in the future. Or I may be horribly wrong