Simply put. Not enough promotion in the town itself to entice younger fans. The club needs to attract young fans that will then stick with the club. Something tangible and sustainable that means they keep coming back.
I'm an exception to the rule, the game that started me going as an every-week regular was against Whitehaven in 1998 which was the first win after an 11 game losing streak. For some reason that day I got hooked. But in the main, something needs to be done within the community to generate PR.
During the early 2000's there was a partnership with McDonald's that saw the kids get free or discounted food and a trading card scheme with Greater Manchester Police. There was even a framed Leigh shirt up in McDonald's for a few years. The continuing decline of Leigh as a shopping hub other than crappy pound shops over the last 5 years pretty much correlates with the decline in the attendances.
Now I'm not advocating their food as being good for the kids but think back to 2001/2002. There were a hell of a lot more youngsters at the games then, many of which I still see at games now that have stuck with the club in their late teens and early twenties. Take my brother-in-law, he's a Wigan fan but used to go to Leigh games the same weekend if he could because it was a good atmosphere, affordable and generally and exciting place to be. He still goes with me now when he isn't drooling over the pies.
Some people would call me a "lapsed or ex-fan" because I don't go to every game. But its not always because I don't want to, sometimes I can't. As a young(er) lad I didn't have the problems that adulthood bring; I could and did go every week home and away.
I went shopping in Warrington yesterday for the first time in years. I used to go a lot when I was younger as my then girlfriend(s) lived there and I went to school in the borough. Back then you wouldn't see ANYTHING to do with the rugby team apart from that funny 3 eyed fish poster that one time. Now they are successful there are posters everywhere and the kids that used to wear United/Liverpool/Everton shirts now have Wire tops on. Obviously success has a lot to do with it but its the reverse of the state of our town.
A lot of lapsed fans won't ever come back, they've moved on and probably only a sudden surge in success will bring them back ala Hull KR in 2006. There just isn't a buzz about the club anymore. I went to East vs Miners and Miners vs Thatto Heath last week and there was twice the buzz and excitement about the games among a much smaller crowd. We used to have that.
The club needs to get in amongst the folk of Leigh and make it worth their time to come and support the club. Start with a pre-season friendly that, if you attend, you get a discount off a ticket for the first NRC game of the season, something like that so we hit the ground running for next year. If Andy Burnham can prance around the town trying to garner some support, why can't the players or coaching staff? And £16 is too much by the way, as is £7 for a kid. 2001 saw an under-16 season ticket for a tenner. Now I'm not saying go to them extremes, but don't price people out.
God, once I started typing then I couldn't stop!