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| Quote ="headhunter"Nobody's making anyone do anything. The RFL made money from hosting an event, and the people who did go enjoyed themselves. If you see that as such a negative then I'd hate to be you.'"
That aspect is not a negative, what is a negative is the fact it's not grown the sport. We're still flatcappers because we have no vision. You have to be business minded to succeed, not sentimental. The magic weekend is a marketing concept aimed at bringing in new fans and thus growing the greatest game, it's potential hasn't been maximised.
We have the product, but no one knows about it. Scully summed it up Thurs night on BBC 5 Live when suggesting RU had a magnificent event, great atmosphere etc etc...and then they kicked off.
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| Quote ="Nick NJ"I'd agree but in the main that's because they now have a stronger brand and offer an 'exclusive and the place to be' event for them, this in itself is a clever marketing PR excercise.
Their international game goes one step further in that tickets are more scarce so people have a higher percieved value on the event ensuring impulse buying. The RFL tries this all the time - only everyone knows there is loads of tickets still available so what's the point.'" How do you think RU got to that stage? Do you think it would have happened if, instead of attending, their fans had sat at home and moaned about how it was a waste of time and effort?
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| Quote ="Nick NJ"That aspect is not a negative, what is a negative is the fact it's not grown the sport. We're still flatcappers because we have no vision. You have to be business minded to succeed, not sentimental. The magic weekend is a marketing concept aimed at bringing in new fans and thus growing the greatest game, it's potential hasn't been maximised.
We have the product, but no one knows about it. Scully summed it up Thurs night on BBC 5 Live when suggesting RU had a magnificent event, great atmosphere etc etc...and then they kicked off.'"
The MM was a marketing concept aimed at bringing in new fans , is it now , or has that changed ?
Scully is wrong , people do know we have a product , the vast majority of sports fans ( those that are likely to attend a live sporting event ) do know about RL and the events we have , they just don't see them as interesting because they lack ' value '
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| Quote ="Starbug"Yes Id agree , but it is RU international aspect that has built this brand and place to be mentality , we quite simply don't have it , and I doubt we ever will , the same concept applies to lower tier pro RL , our brands ( although known about by the people of our towns ) has little value
Will it ever change ? Perhaps , in a few decades if we are lucky , not be a problem for me though
'"
RU had to start somewhere, they didn't grow the international game on luck alone. It can be done, We just need vision and business acumen at the top of the RFL - South Sydney have both these attributes in Crowe and Holmes a Court. Maurice Lindsay had Vision, sadly no business sense
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| Quote ="headhunter"How do you think RU got to that stage? Do you think it would have happened if, instead of attending, their fans had sat at home and moaned about how it was a waste of time and effort?'"
They got people off their ass and into the stadium rather than moaning about people who moan.
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| Quote ="Nick NJ"RU had to start somewhere, they didn't grow the international game on luck alone. It can be done, We just need vision and business acumen at the top of the RFL - South Sydney have both these attributes in Crowe and Holmes a Court. Maurice Lindsay had Vision, sadly no business sense
'"
RU for over a century had very little real club competition , the International part of the game was the be all and end all , it still is , we however wanted more than that we were competitive , we needed ' real ' sport every week , that need is what has made the difference between the codes now , it isn't going to change in a hurry
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| Quote ="vikingsmurf"i heard the aggregate attendance announced as just over 60,000. i do find that hard to believe. holds around 75,000, i cannot believe it was around 40% full each day, the lower two (and smaller) tiers were not even 40% full.'"
The top tier holds 33,000 and wasn't even open so the bottom 2 tiers gave a capacity of 41,500 so 30,000 + makes them around 75% full !!
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| Quote ="Starbug"Scully is wrong , people do know we have a product , the vast majority of sports fans ( those that are likely to attend a live sporting event ) do know about RL and the events we have , they just don't see them as interesting because they lack ' value ''" That's not correct. Most people do know about RL, they just don't know what it encompasses. They think it it some sort of weird hybrid of Union and are resistant to it, particularly if they are already familiar with the Union code. Once they watch a game, they realise how stupid they were. It's nothing to do with brand value, at least not at SL level.
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| Quote ="Nick NJ"They got people off their ass and into the stadium rather than moaning about people who moan.'" What, do you want me to physically come and grab you? I would be arrested.
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| Quote ="Starbug"The MM was a marketing concept aimed at bringing in new fans , is it now , or has that changed ?
Scully is wrong , people do know we have a product , the vast majority of sports fans ( those that are likely to attend a live sporting event ) do know about RL and the events we have , they just don't see them as interesting because they lack ' value ''"
Outside the heartlands most folk don't know there are two codes of Rugby, these people represent a huge proportion of the market and shouldn't be ignored.
Value is a prob. This will decrease further if we take RL off terrestrial TV as this is the gateway to new fans. If i'm not mistaken, the AFL adopted a similar approach when negotiating their TV contracts, they agreed to a lower contract so that their games were screened live into Sydney (it was reluctantly agreed) - now they're making in roads into RL heartlands. I'd rather we took a hit now financially in order to grow the greatest game long term.
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| Quote ="headhunter"That's not correct. Most people do know about RL, they just don't know what it encompasses. They think it it some sort of weird hybrid of Union and are resistant to it, particularly if they are already familiar with the Union code. Once they watch a game, they realise how stupid they were. It's nothing to do with brand value, at least not at SL level.'"
You need to slow down and read what you are quoting , I said that most sports fans do know what RL is , so why or you suggesting the opposite , you are also making the mistake of assuming that others think like you , they don't
Most sports fans will have seen SL on tv and Challenge cup finals on the BBC , but as I said many northern fans will prefer football as it has a higher profile and better atmosphere , southern fans just prefer what they conceive to be a more valuable brand , there is a huge snob value to certain events and sports ,RU has that , we don't and never will
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| Quote ="Nick NJ"Outside the heartlands most folk don't know there are two codes of Rugby, these people represent a huge proportion of the market and shouldn't be ignored.
Value is a prob. This will decrease further if we take RL off terrestrial TV as this is the gateway to new fans. If i'm not mistaken, the AFL adopted a similar approach when negotiating their TV contracts, they agreed to a lower contract so that their games were screened live into Sydney (it was reluctantly agreed) - now they're making in roads into RL heartlands. I'd rather we took a hit now financially in order to grow the greatest game long term.'"
Obviously Mr Peacock wouldn't , then again he won't be around when it does will he ?
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| Quote ="Starbug"You need to slow down and read what you are quoting , I said that most sports fans do know what RL is , so why or you suggesting the opposite , you are also making the mistake of assuming that others think like you , they don't'" I've lived in non-heartland areas all my life, I've introduced people to the game. Most of the time they know that RL exists, they may know the fundamental differences with RU but they have serious misconceptions about the nature of the game. It's nothing to do with brand value, the only way RL lacks 'brand value' is due to media coverage, which as we all know is no fault of our own and isn't going to change in a hurry. You're speaking as a Championship fan, this is an issue that does affect Championship clubs but I don't think SL ones really. I don't think there are many potential SL fans who know about the game but don't go because they think the clubs lack 'brand value'.
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| Quote ="headhunter"I've lived in non-heartland areas all my life, I've introduced people to the game. Most of the time they know that RL exists, they may know the fundamental differences with RU but they have serious misconceptions about the nature of the game. It's nothing to do with brand value, the only way RL lacks 'brand value' is due to media coverage, which as we all know is no fault of our own and isn't going to change in a hurry. You're speaking as a Championship fan, this is an issue that does affect Championship clubs but I don't think SL ones really. I don't think there are many potential SL fans who know about the game but don't go because they think the clubs lack 'brand value'.'"
What is a ' potential SL fan ' ?
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| Quote ="Starbug"What is a ' potential SL fan ' ?'" Why do you ask ridiculous questions like this when you can't think of anything to say?
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| Quote ="headhunter"Why do you ask ridiculous questions like this when you can't think of anything to say?'"
Just try answering it first , then the logic of the question will become apparent
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| Quote ="Starbug"Just try answering it first , then the logic of the question will become apparent'" What do you think a potential Super League fan is? Really, come on.
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| Quote ="headhunter"What do you think a potential Super League fan is? Really, come on.'"
From your id it says location , south Wales , so disregarding the north of England , what would you say are the most area and type of people to be ' potential SL fans ' ?
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| Quote ="headhunter"It's nothing to do with brand value, the only way RL lacks 'brand value' is due to media coverage, which as we all know is no fault of our own and isn't going to change in a hurry. value'.[/
It's every bit our fault we're ignored by the media. We could have grown out game and then they couldn't ignore us. Yes, it's been made difficult for us but happens, we should have done something positive than accept our lower media profile.
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| Quote ="Nick NJ"
When and how ?
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| Quote ="Starbug"From your id it says location , south Wales , so disregarding the north of England , what would you say are the most area and type of people to be ' potential SL fans ' ?'"
Think big,
everyone is a potential sl fan. We just have to find ways to reach them, history suggests we're not very good at that bit.
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| Quote ="Starbug"From your id it says location , south Wales , so disregarding the north of England , what would you say are the most area and type of people to be ' potential SL fans ' ?'" People who, like you said, are likely to go to sports events. Obviously there isn't much chance of that in Wales (other than Magic weekend), but you can still like the sport. You were suggesting that people were staying away due to a lack of brand value, or at least that's what I assumed you were talking about, so I replied in a Northern context. If you're not talking about that, then what point are you trying to make?
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| Quote ="Nick NJ"Think big,
everyone is a potential sl fan. We just have to find ways to reach them, history suggests we're not very good at that bit.'"
History suggests they're not interested
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| Quote ="Nick NJ"It's every bit our fault we're ignored by the media. We could have grown out game and then they couldn't ignore us. Yes, it's been made difficult for us but poop happens, we should have done something positive than accept our lower media profile.'" You mean like host a festival of the sport which involves all the teams in the elite league playing over one weekend in a world class stadium? If only the RFL would come up with an idea like that.
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| Quote ="Starbug"
Expansion leads to greater geo spread, better demographics which in turn leads to greater tv revenues. International game etc etc. All this leads to a higher media profile. To be fair to the current regime at the RFL, they understand this - they're heading slowly in the right direction. Slowly isn't good enough when we don't
have the luxury of time.
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