P & R will keep the game stuck in the heartlands. Expanding to new areas likes Toronto needs licencing / franchising to work. Personally I think that decision has already been made.

You can't guarantee the quality increasing. If gates + tv audiences increase its negated by less games.

E.g. 15,000 avg for 14 games = 210,000
17,000 avg for 11 = 184,000

I think 9's has a market but i don't necessarily think its the same market as MW. The thing with 9's is that it is different and needs more than a once a year half an attempt. It needs probably 3 weekends at least.

The system we have is incredibly unsuitable for accommodating Toulouse and Toronto. Any structure with P+R is unsuitable for a game trying to expand but this one particularly bad.

Why would it necessitate less content?

Because the season is shorter. We get 2/3 games a week and take 6/7 weeks off and that's 20 less games on tv.

Or have bye weeks and spread fewer games over a longer time.