https://twitter.com/Dan3HitU/status/419 ... 28/photo/1 Impressed! No more pink!

https://twitter.com/Dan3HitU/status/419 ... 28/photo/1 Impressed! No more pink!

Liked the pink, well the first one anyway.
That looks ok but nothing special glad I've gone for the home shirt

One of the best we've had for a while now. I shall be sporting this one this season

Best Kit since the dark blue away a few years back. Looks great that one.

Saw this on Facebook yesterday, Really nice and not pink!!!. Think this is the shirt for me this season.

As sexy as Cheryl Cole in a bikini

Why is jjb always the model?

Really like this with the light blue. Having seen this blue on other Leeds kit/merchandise I was hoping it would continue on into a kit - thumbs up for me

love this new away shirt,i'll be having one

best kit in many years. bought the grandson the home one and its horrible.

Because he stimulates serious"beard envy"

Because he is so beautiful that he diverts attention away from the terrible "mum I've been sick all over dads best shirt" designs.

Wonder if they will wear blue shorts or white?

Because he has his tongue so far up the CEO's Harris.

The commercial side of the club must pull their hair out having to deal with that as their promotional centre piece all the time.

What is your problem with JJB, once again your irrational hatred of the guy is coming to the fore.

Last season's kit launch featured Sinny, Hall and McGuire, the year before Sinfield, Burrow and JP. Even if JJB had been used as much as you say would that be such an issue? A local product who as played 10+ years at the club as a major part of the most successful side in the club's history. Who always comes across as a positive role model whenever he is interviewed or featured in the media.

If you are modelling clothing you need particular types to do that - Joel Moon, Ryan Hall, Kallum Watkins - you get the drift?

Clothing in general I'd agree but not necessarily a rugby shirt. Whilst I'm no expert in marketing I'd imagine that the potential buyers of the shirt are not going to be swayed by who is modelling it. If that was the case why use players and not get some professional model for the launch?

Exactly, sensitive souls these people. There is no arguing his loyalty and stature. Just a ridiculous model to use for promoting and trying to sell.

If this wasn't Leeds, and the same posters saw this similar sort of model elsewhere, the view would be completely different from all of them.

Chuff me! When does the season start?

There needs to be connection between the product and the customer using something recognisable i.e. a player makes that connection. If you have the best looking player in your kit it enhances the perception of the product.

What, you don't think a Leeds lad who has...

Played his entire career at his local club
Battled back from serious injuries as a young player
Become one of the most interesting players in the game to listen to
Remained heavily involved in the local amateur game

...is someone that fans can "connect" with?

There isn't a player at the club (with the possible exception of Ryan Hall) who Leeds fans could identify with more than JJB. Frankly the club need to have him as heavily involved in their media and publicity work as they can.

Not being a classically good looking lad hasn't stopped the likes of Eorl Crabtree or Jamie Peacock from getting more involved in media work, and neither should it.

We are talking about modelling not media its different, this is just a snap shot into an aspirational theme, why else would anyone buy a rugby shirt?

It is no wonder RL struggles for recognition and sponsor attachment - if you had a serious brand who would you rather have promoting it JJB or Ryan Hall? seriously

HEAR!HEAR! How can people get so involved with discusing a shirt and who's wearing it???
Roll on the first match of the season, it can't come too soon.

Who do you think the club are marketing the shirt to?

Serious question. Why don't the club go out and get Channing Tatum or Bradley Cooper to model it if they want to reach the widest possible market?

As has been said who better to model the new kit, Leeds born and proud, perfect clubman for Leeds and Stanningley. Not all Rugby players are pretty boys, Maybe we should have signed Jamie Foster JUST for the photo shoot. Would you be happy man then Sal......