Well, I won't be losing any sleep. A nominee from RL was unique; were it not then I doubt that many of those voters not from Leeds would have bothered and I suspect that many from Leeds wouldn't have voted as many times.

The near-absence of RL from the prog has been nothing other than appalling. List me the other sports who've had representatives listed then tell me there hasn't been a far worse fix of sorts.

I had an interesting Twitter conversation after I happened to Tweet that perhaps British Athletics might be able to get another SPOTY winner if they campaigned more for the likes of Jessica Ennis-Hill. Got a reply from someone who turned out to be a Senior Media Officer for British Athletics pointing out how they had tweeted a link of how to vote for the 3 British Athletes.

I did point out the extent of the campaign for Sir Kev (videos, getting other sportsmen involved) and commented that perhaps they could learn a thing or 2.

I suspect the more mainstream the sport, the less they feel they have to galvanize their supporters into voting.

Was Kev's media campaign led by the RFL or the Rhinos?

Whomever did it we could do with a bit more of the same thinking when promoting the sport as a whole.

IIRC the videos with Jonny Wilkinson, Paul Scholes etc were done by Super League TV.

Ladbrokes also piled some of their weight behind it.