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| Quote ="Theboyem"who at the beginning of February would have though 7 months later we would have about 3000 season ticket holders for the 2012 superleague season???'"
a very good point that some of us sometimes forget!
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| Quote ="kingsway cat"I have so far restrained from posting on this subject however I think I will have my moan!!!
Firstly, what a great effort it has been to sell over 2500 season tickets in a month....its superb even though the tickets were heavily discounted.
However, I was under the impression that if 2500 people made the 'pledge' and bought one at £100 or whatever then the tickets would stay the same for everyone no matter when they bought it. This in my opinion is the way the 'product' has been advertised and sold through different sources.
As it happens it doesn't matter to me whether they put them in price on Monday or not, but I do think that the club ought to keep the prices low so that we can get a larger support base.
My final point is this. If someone decided to buy a season ticket today, what would they be charged? Yesterdays price or tomorrows price?...just a thought?'"
Surely the whole point of a special offer for a limited time, is that it is just that.
Although one may be able to argue about the level of publicity, the idea is to encourage people to buy in, large numbers over a short period of time.
As far as people missing out on the deal then thats just how it is.
The club need to generate a certain level of income to sustain the busines and now that we have around 3000 ticket holders (which by the way is fantastic) we need to generate some income.
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| Quote ="Theboyem"Yep, something I know a lot about! Having the correct systems and procedures in place isn't something that this club has always had, always tending to have to fire fight and be reactive rather than proactive. It now seems that things are been done in the correct way and I trust the club to get the pricing of the tickets from this point on correct and to continue to evolve and prosper. Its what business in every walk of life do, they have to survive. They must be doing something up to press right because lets be honest, who at the beginning of February would have though 7 months later we would have about 3000 season ticket holders for the 2012 superleague season???'"
We could conduct a bore-fest about continuous improvement if you like - it's one of my obsessions!
Totally agree with you - if there is some determination within the club to learn from everything and do it differently or better next time, we won't go far wrong. In this context, selling 3k ST's at this point in the year is an outstanding achievement, but there is something to be learned from the perceived amibguity in the marketing messages and the apparent lack of publicity.
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| Quote ="Trinity Till Death"I can see both sides of the arguement. The clarity of information is a little subjective, and leaves it quite open. Personally, i'm not fused either way, i gave my money on the first or second day, but if the prices stayed low i'd be happy for everyone else.
As others have said, and to an extent i do agree, we must place some importance upon getting season tickets early so that next year people don't just wait and assume they'll reap the rewards off others hard earned cash.
It's about a little bit of balance as this is the first year we've really got behind an ST offer. Announce the deal is to be extended by 2 weeks and the prices kept at £100, but also state 'AFTER THIS DEADLINE, PRICES WILL RISE'. They don't need to stipulate to what, but then fans have been given the opportunity to snap them up quickly and if they chose not too then it's hardly the clubs fault!'"
I think you've got it spot on here.
1) We need to ensure that next year (whatever the offer might be) we don't lose out on the early income by people thinking they can just wait and get them later as whatever deal will be honoured for all.
2) There has been a lot of confusion around this offer from day one and I think to now state "We are extending this offer until Mid/End October (let the club decide what date is best to pick) but then after that time prices will rise to £x. Let everyone know that this is now a time limited offer and if you don't get them in the extended period then you WILL have to pay more.
And next year - Clarify the wording of the offer a bit better so there is no ambiguity and people are clear what they need to do and when in order to get the best deal.
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| Quote ="Fordy"2) There has been a lot of confusion around this offer from day one and I think to now state "We are extending this offer until Mid/End October (let the club decide what date is best to pick) but then after that time prices will rise to £x. Let everyone know that this is now a time limited offer and if you don't get them in the extended period then you WILL have to pay more.'"
Absolutely - that introduces what marketeers call 'scarcity value' and it's a very powerful motivator to get people to buy things.
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| Extended to December 1st with a prize draw for France
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| As you were....
[urlhttp://wakefieldwildcats.co.uk/news/wildcats-thank-fans-with-season-ticket-pricing-announcement/2011/10/[/url
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| That's a great result and fantastic follow-up offer - well done to everyone involved.
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| Quote ="Theboyem"As you were....
[urlhttp://wakefieldwildcats.co.uk/news/wildcats-thank-fans-with-season-ticket-pricing-announcement/2011/10/[/url'"
I think that's great. Thanks to those who subscribed early, and to Mr Glover's generosity, we could really pack the place out next season. Well done!
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| Also worth noting that at 92.6% increase on last year, with less than a 50% reduction, the club has made more from ST sales, without all the food/drinks/merchandise that the extra people will purchase.
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| Great uptake with 3000 sold!! 4000 is an achievable target and will be an incredible boost to the club if met.
Hopefully there will be something of a marketing drive targeting potential new supporters in the locality.
It's all looking very positive. Once this deal is over i have a feeling there will be the release of the new shirts. If shirts sell well then we are staring at the most poetics off season in some years at wakey.
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| A fantastic gesture and a priceless prize available to all ST holders. This is great stuff. Its all looking very positive off field.
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| Quote ="Fordy"
2) There has been a lot of confusion around this offer from day one and I think to now state "We are extending this offer until Mid/End October (let the club decide what date is best to pick) but then after that time prices will rise to £x. Let everyone know that this is now a time limited offer and if you don't get them in the extended period then you WILL have to pay more.
'"
Great announcement from the club this morning that does just that!
Offer extended to 1st December, after which prices will revert to full price (£200 for adults etc).
That is all they needed to do. Now nobody can dispute the details of that offer, you have 2 months to get your ST at the reduced price and after that you will have to pay double. Job done.
All we need now is some more publicity around the offer to get the message to those who haven't already bought.
Advertise it in Yorkshire Post, Evening Post, Metro, and most importantly around Wakefield City Centre and we could easily reach and surpass the 4,000 target by December.
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| Anyone told Snowie yet...
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| Now thats is clear up till 1st December then it will be full after that £200 pound adult, and a brilliant jesture of:-
The lucky winner of the draw, and a friend, will be joining the Wildcats First Team and Directors on the trip of a life time to Perpignan to watch Wakefield take on Les Catalans Dragons. The winner will receive two tickets on the flight with the players, top class hotel accomodation in France and of course Executive Tickets to the game itself with Chairman Andrew Glover and Chief Executive James Elston, an unbelievable prize worth £1000!
What a fantastic offer...
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| was so nervous this might be a rouse or something , welcome the new era of Wakefield trinity wildcats.
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| Surely to God (he doesn't exist) nobody still has any cause for complaint? I can see it now, '1st December is no good i've got Christmas presents to buy'......
A superb achievement to get so many signed up in such a short space of time.
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| Only down side I can envisage is the first game of the season,50 pay on the day turnstiles and none being used and 1 ticket only turnstile for the 3,000 season ticket holders!!
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| Great news, no ambiguity in this statement. As stated earlier, get the merchandise out when current offer ends for Christmas so we can spend the money we saved on tickets.
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| Quote ="blackfrost"Great news, no ambiguity in this statement. As stated earlier, get the merchandise out when current offer ends for Christmas so we can spend the money we saved on tickets.'"
Spot on
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| Ha ha so very true.
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| Quote ="mwildcats"Anyone told Snowie yet...
'"
Told me what
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