Quote ="Theboyem"£150 this year, £180 next year, rising to full market price, probably about £210 for what will (hopefully) be our first season at Newmarket. Jump ther price too quickly and many will just not renew.
Oh and give people enough time to make the most of the offers!!
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I agree with the stepped price change as above, and also the comment about giving people time to take the offer, or even a little bit of warning that they were going to do it.
For example, they could have announced it on Monday, but used the dates of the Challenge Cup QF and SF as the dates you had to buy between, that way people have a (tiny) bit more warning to sort out their money, and there's also some 'key' events to trigger people to buy, it could even be seen as an aspirational motivator i.e. just think we could be playing in these next year.
Or announcing the offer now but having the dates as the first two weeks after the end of the 'standard' season i.e. the £150 tickets go on sale at 6pm Sunday 8th September after the match against Castleford, and are on sale for two weeks. This gives people time to save money and also it means that the club isn't trying to compete with the summer holiday spending season.
Sorry for the waffley answer to what is a fairly simple question, but I work in marketing and once I started thinking about it, it tumbled out, I could have waffled more but thought I'd best stop there.
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