Quote ="Jimmy Birts Lives On"I don't buy the argument that the Big One should be aimed at a fixture we don't ususally get a big crowd for to try and make it so. Wigan v Hull KR hardly gets you fired up weeks or months ahead of the fixture & I doubt the public would go for that like they did the previous 2. There's only 2 clubs we can do it against in my opinion, not Saints obviously as that doesn't need any extra hype. The 2 are Leeds & Wire. Two big fixtures that the club would aim to make massive fixtures with a marketing push. I'd go for Wigan/Leeds, Clash of the Rugby Gods. Big One 2.'"
I agree with the principle but the Mason factor, rightly or wrongly, has massive marketing potential.
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