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| Quote ="Windy one"I was thinking more 13-17 age group as this is a range where kids become hooked tell their mates etc.'"
Fair enough, maybe cheap drinks isn't a good idea for that demograph!
But to encourage people of that age to come back with their friends it will have to be very cheap, like kids for a quid or something as at that age I rememebr having hardly any money at all to spend, the only live sport I would go to with friends was Spurs in the league cup at £5 a ticket or West Ham at their kids for a quid matches, this was all we could afford on paper rounds or cornershop work, but it was great when we did actually go, a group of us would have a great time, and now these people the are much more likely to go to live sport than people who never did.
Hook them in at 13-17 with kids for a quid,
Offer drink discounts with NUS student cards for when they are 18-21,
then after 21 they will hopefully become season ticket holders in full price seats paying full price drinks like the rest of us.
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| 20,000 london based australians were in TW2 on saturday......no posters, flyers or anything to promote manly?
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| The Gap between the haves and the have-nots [url=http://www.quins.co.uk/newspage.ink?nid=39702&newstype=n&matchid=&Refid=&storytype=RUwidens[/url
They are up for an award....we sold 1 box
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| Im won't pretend to know a thing about marketing. But i have said before i just don't understand why Quins rugby league who share or in the next office to Quins RU dont just ask about this comapny EXP Sports Ltd and what the cost will be to have them run some thing for us, surely they can work out some sort of deal to have them represent both sides of the Club. They must have some companies on their books who would fancy useing a Box in the summer so can stand outside and watch some great rugby and drink beer(wine for the ladies),then inside at as too cold to go out and watch.
they could appoach this walkabout pub chain if they like a box for the Manly game, offer it at reduced rates for free advvertisement in thier pubs.
I would say at the moment anything is better then nothing and they do seem to delivered for our brothers on the other side of the fence. You only have to look at the Union side of web page at their sponsorship page and see what they do for them.
This is only my opinoin and like i said i dont know anything about the marketing game unlike a few here
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| Whilst I agree we need to promote the Manly game and the coming season I feel it is too early for flyers. They cost a lot of money to prepare and print and with events so far ahead unless households are really interested they will probably end up on the bin and then forgotten. Run an ad in the local papers - three weeks out, two weeks out and a week out to remind everyone we are here and get in their faces. In Mid Jan start of hand out flyers for the games there should be more chance of the money spent reaping rewards.
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| Agree with alanw and Briali1 (!). As gutterfax has pointed out, the Quins RU commericially are amazing and commericial effort is apparently non-existant. Surley it is in the RU clubs interest for us to be doing alright as well? I don't see the point of us being Harlequins when the RU side of the club clearly have very little to do with us. As pointed out 1000000 times, Harlequins is the biggest brand in rugby but the RL powers that be at the club are clueless. External help is needed from EXP Sports or whatever.
Flyering at this stage is indeed pointless. 1 week before maximum, right up until the night before the match IMO.
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| Quote ="Briali1"Whilst I agree we need to promote the Manly game and the coming season I feel it is too early for flyers. They cost a lot of money to prepare and print and with events so far ahead unless households are really interested they will probably end up on the bin and then forgotten. Run an ad in the local papers - three weeks out, two weeks out and a week out to remind everyone we are here and get in their faces. In Mid Jan start of hand out flyers for the games there should be more chance of the money spent reaping rewards.'"
If the Quins V manly game is not advertised at the Barbarian v Australia game at Wembley I for one will be gobsmacked.
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| when is the barbarians game
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| Quote ="Windy one"If the Quins V manly game is not advertised at the Barbarian v Australia game at Wembley I for one will be gobsmacked.
'"
Its in December (?) Totally pointless.
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| Quote ="Dave Lister"Its in December (?) Totally pointless.'"
A lot of the ozzies going to that game will not be Your normal yawnion brigade off to Twickers for the corporate and car park picnic. They will be probably once in a lifetime people going to Wembley because it is new and shiny. How much would an add cost in the programme? A few leaflets handed out to the crowd at Wembley central.
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| Quote ="Windy one"A lot of the ozzies going to that game will not be Your normal yawnion brigade off to Twickers for the corporate and car park picnic. They will be probably once in a lifetime people going to Wembley because it is new and shiny. How much would an add cost in the programme? A few leaflets handed out to the crowd at Wembley central.
'"
An ad in the program would cost a fortune. They would quickly forget about a friendly match in February, especially if they have been drinking. Have you ever seen anyone handing leaflets out at Wembley? It would be a total waste of time, people would have a quick look, see thats in February and discard them, and forget the match even exists. Would be a better idea to leaflet 1-2 weeks before the match, with a special offer.
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| Quote ="Dave Lister"An ad in the program would cost a fortune. They would quickly forget about a friendly match in February, especially if they have been drinking. Have you ever seen anyone handing leaflets out at Wembley? It would be a total waste of time, people would have a quick look, see thats in February and discard them, and forget the match even exists. Would be a better idea to leaflet 1-2 weeks before the match, with a special offer.'"
Gutterfax is probably better suited to cost this but I bet the game programme would not cost a fortune to advertise in. As for leaflets whats the cost a few of us before kick off a few beers after. Nothing ventured nothing gained.
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| Quote ="Windy one"Gutterfax is probably better suited to cost this but I bet the game programme would not cost a fortune to advertise in. As for leaflets whats the cost a few of us before kick off a few beers after. Nothing ventured nothing gained.'"
I bet it would cost a fortune. 4-5 figures, easily. Waste of money. And yer I would love to waste my time contributing to North London's litter problem.
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| Quote ="Dave Lister"I bet it would cost a fortune. 4-5 figures, easily. Waste of money. And yer I would love to waste my time contributing to North London's litter problem.'"
Alas listy is right.
Space in anything at Twikers is sold at a premium, so the match day mag is a non starter.
Flyers are again an issue when it comes to litter, but let's face it, the road between the station and the ground always looks like land fill after a game, so we would only be contributing to and not causing the problem. The point is, something has to be planned NOW rather than in January.
EG: TNT magazine will sell discounted space NOW for a Feb run. They may even do a contra deal for a box? Same with The London Paper, London Lite, Sport and Short List, all London free papers that are having trouble filling space. City AM is another one I would target.
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| Space in anything at Twikers is sold at a premium, so the match day mag is a non starter.
Flyers are again an issue when it comes to litter, but let's face it, the road between the station and the ground always looks like land fill after a game, so we would only be contributing to and not causing the problem. The point is, something has to be planned NOW rather than in January.
EG: TNT magazine will sell discounted space NOW for a Feb run. They may even do a contra deal for a box? Same with The London Paper, London Lite, Sport and Short List, all London free papers that are having trouble filling space. City AM is another one I would target.
Spot on as usual Gutters. I would like to do the marketing at QRL, all I would do is nick all the good ideas of this site and claim the credit.
How difficult can it be?
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| Quote ="poplar panther"Space in anything at Twikers is sold at a premium, so the match day mag is a non starter.
Flyers are again an issue when it comes to litter, but let's face it, the road between the station and the ground always looks like land fill after a game, so we would only be contributing to and not causing the problem. The point is, something has to be planned NOW rather than in January.
EG: TNT magazine will sell discounted space NOW for a Feb run. They may even do a contra deal for a box? Same with The London Paper, London Lite, Sport and Short List, all London free papers that are having trouble filling space. City AM is another one I would target.
Spot on as usual Gutters. I would like to do the marketing at QRL, all I would do is nick all the good ideas of this site and claim the credit.
How difficult can it be?'"
As my old pappy said, it ain't brain surgery
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| Quote ="gutterfax"Alas listy is right.
Space in anything at Twikers is sold at a premium, so the match day mag is a non starter.
Flyers are again an issue when it comes to litter, but let's face it, the road between the station and the ground always looks like land fill after a game, so we would only be contributing to and not causing the problem. The point is, something has to be planned NOW rather than in January.
EG: TNT magazine will sell discounted space NOW for a Feb run. They may even do a contra deal for a box? Same with The London Paper, London Lite, Sport and Short List, all London free papers that are having trouble filling space. City AM is another one I would target.'"
The game is at wembley, So I for one cannot see the throngs of Yawnion types heading for the game with the Anti league bias. I could be wrong. This game could be full of Ozzies with probably more than a passing interest in footy and an invite to a night out in tw2 might get some interest.
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| Quote ="Windy one"The game is at wembley'"
Wembley ??????
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| Proof it doesn't always cost [url=http://uk.youtube.com/watch?v=1SveyrnzKQk&feature=relatedLOADS[/url
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| Quote ="Under the sticks"Wembley
??????'"
Yes the game is at Wembley. Honest Guv
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| I think it would be worth bigging up the Manly game in the Quins RU programme versus Leicester at Twickers. If we could get say 3% of that crowd to come it would be excellent. I think flyers and maybe even something on the pitch if possible.
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| Quote ="poplar panther"I think it would be worth bigging up the Manly game in the Quins RU programme versus Leicester at Twickers. If we could get say 3% of that crowd to come it would be excellent. I think flyers and maybe even something on the pitch if possible.'"
What some sort of gutterfax exhibition
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| Quote ="Windy one"What some sort of gutterfax exhibition
'"
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| Now the date of the game is settled let's hope the Club has some posative promo ideas for the fans to 'distribute'.......it should be a good test for the new Marketing bod......if he is on board before to long.
Think that the 'game' will be a major topic this coming Sunday - at least among the supporters who really care.
Bye the way....is there a Fan's Forum on Sunday - time/place?
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| Quote ="stormingbronco"Now the date of the game is settled let's hope the Club has some posative promo ideas for the fans to 'distribute'.......it should be a good test for the new Marketing bod......if he is on board before to long.
Think that the 'game' will be a major topic this coming Sunday - at least among the supporters who really care.
Bye the way....=redis there a Fan's Forum on Sunday - time/place?'"
No - tis the season to be jolly
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