And more in this evening's Evening Standard...

Nadera! Did I say it was marketing?
However what it is, is potentially 40 new fans. In fact double that coz they haveto bring there parents!

So is an article in the times day before the game acceptable as marketing?

If you can explain how you think it constitutes marketing by the club then I'm all ears...

Marketing is traditionally the means by which an organization communicates to, connects with, and engages its target audience to convey the value of and ultimately sell its products and services.

A very positive article in probably one of the highest profile newspapers in the country, is certainly communicating with, and connecting with the target audience.

428,000......that is the circulation of the Times...you can be assured that of those 428,000, 82,000, 67,000 and 75,000 will over the coming weeks assuredly be sitting in the stands at Twickenham, Murrayfield and The Millennium respectively......a PR piece in the Times is great, but they ain't our target audience!
What it does do however, is remind any wealthy ex-pat northerners that we exist, and repeats the tale of how "Dave is old and tired"......ie, the club is for sale

.....which is what this and all the prior PR bits are about......nothing to do with attracting new fans

By the way. When we were Quins we had MULTIPLE kids events at the club, some on game day and as soon as the kids were finished, their parents were whisking them away with all but a half dozen remaining.....you do seem to have a romantic idea as to what marketing is NB.......but free tickets to kids = getting the parents hooked is one of the more bizarre efforts of late

CMG I think he should stick to running sub numbers on the touch line which he is proficient at.

So giving free tickets to kids who play is not marketing
Going into the local town, not marketing as it’s done the wrong way.
National newspaper coverage, times, guardian, the sun, standard isn’t marketing.
Good coverage on bbc and sky, not marketing.
Social media not marketing
Can’t please you anyway they do it can they?

They got 3 weeks to have a big push to get the numbers in for Cas

Nope.....it's been done before and without full throttle follow up, it's pointless! This is a statistical fact BTW.....we've given away thousands of free tickets to kids and converted but a handful.
Correct. 12pm on a "school day" is pointless...an utter waste of time and money. The folk who populate the EBC on a weekday lunchtie are mums and the unemployed, with a few retired folk thrown in....it's a sticking plaster on a severed artery!

No. It's PR, or "flannel" as any good marketeer will tell you. It's not a campaign.....there's no follow up, no data collected...it's not marketing, it's "Blarney".

Nope. Again it's preaching to the choir.....reports on the BBC RL page will be seen by RL fans...and SKY.....FFS, are you that stupid?
Nope again. I subscribe to FB/Twitter/Instawhatever, then I am in the choir,,,,,Don't preach to me.


I've just bought another business NB. Yesterday morning I spent $35 (£17)on Facebook with a promotional post that reached about 1,900 people and resulted in $875 (£430) in sales........I could have just posted to the 1,260 people who like my FB page, but too be sure I got the exposure I needed, I spent some money targeting the right people....the result was I made an extra $500 (£250) in profit for a minimal outlay.....now, THAT is marketing. To emphesise the point, I was featured in the National Press here 3 weekends ago....a fluffy bit about a local cat who wanders a particular street.....I had one person mention that they had seen it and came to the business as a result.......it was a free bit of PR, but it wasn't a call to action...and it most certainly wasn't marketing!

Like I say, nothing will please some folk

Sorry buddy, but you know as much about marketing as I do about refereeing a game of RL......mentions in dispatches is not marketing and the proof is in the fact that we have fewer fans attending and fewer Season ticket sales than we did when we were in Superleague at the stoop......same comp, same name, fewer fans.....why is that Einstein?
You'd tell me something was white if I said it was black....you're a poor troll who argues with everyone, regardless of their stance. London don't market themselves and are therefore 100% reliant on the ego that owns the club....this is a documented fact.....what was the announced attendance today?

Remember you prediction for today dog?
The words you are searching for are- “well I was wrong” but even when you are you can’t say it.
Why do we have less fans now than the stoop! Simple we have been playing in the second tier, even you with your marketing skills ain’t getting em back overnight!

1. I said we'd lose. I was wrong, as were a great many people including the majority of our sane fans, but regardless, I was wrong and freely admit it.
2. David Hughes took 100% ownership of the club at the start of the 2008 season. We had at that time, an average attendance figure of 3,428. 44,569 fans paid to watch us in 2007......in our last year of his expert guidance with a re-invented name and playing out of a soccer stadium in the middle of nowhere the figures you're looking at are 1,294 and 16,828.....so almost 66% down in 7 short years.......but hey ho....what do I know......well, I do know that your idol has pumped millions into what is essentially a mid tier RL outfit that can't possibly hope to survive once he dies or stops funding us.......it'll be tempting, but when it happens, I won't say I told you so because I think I may have already mentioned it once or twice.

What was the announced attendance?

By all accounts wakey took 1k down, so was it better than the average 2,675 they were in the book for over 18 prior SL visits, or was it somewhat less? 3,688 when we were Harlequins Rugby Lessons was the highest gate for a Wakey Visit......did we get close....was it the Times that done it?

At least they are trying, little steps! https://shop.londonbroncosrl.com/produc ... dMZny1X-8Q

At least they are trying, little steps! https://shop.londonbroncosrl.com/produc ... dMZny1X-8Q

Quote ="LU2"At least they are trying, little steps! https://shop.londonbroncosrl.com/produc ... dMZny1X-8Q'" This seems like a good initiative to attract locals.

Quote ="LU2"At least they are trying, little steps! https://shop.londonbroncosrl.com/produc ... dMZny1X-8Q'" This seems like a good initiative to attract locals.

It's an interesting one, and something they did last year too which was understandable in the Championship. I'm curious about it this time around, for a couple of reasons.

Firstly, Bronze Season Tickets are as cheap as chips already (£130 or £99 for early bird renewals) so I'm not really sure dropping them to £75 is much of an incentive - is that extra few quid really going to bring newcomers in? Secondly, if you are going to drop it then you should probably do so to match the early bird rate, undercutting that seems perverse. And what about people living in those postcodes who've already bought season tickets, are they now in line for a refund?

I'm not opposed to this offer, far from it. I can see the logic in reaching out locally, especially after such an exciting and unexpected win on the weekend which may have raised our profile a smidgen, but I'm not entirely sure I see the justification for it.

I'd be interested at the end of the season to hear if there's much take up, and then again if those people go on to renew at a normal price the following season.

Good idea but, are they actually letting people know it is on offer. Im not talking about tweeting something, I mean telling people that do not follow the club already, that do not look on social media???

To my mind the club should offer locals free tickets emailing the tickets to them. From these email addresses they should follow up with cheap deals to encourage them to continue to attend further matches.

I may be wrong but dont you have to have email addrresses to email people or is there an email for local people, or a local news page on facebook. A leaflet drop before the next home game would be a good idea and the cost of having them delivered is not expensive

Get some of the Academy lads to do the leaflet drop. Will cost nothing( bar the printing costs).

What you do is get the potential attendee to give you an email address. (That is what the Ealing Broadway Friday late morning stall should be harvesting). Then email them their free ticket. From that if they use it, you will know their email address is viable. You can follow it up and future offers can be sent.

Leaflet drops are not very effective.

Bartercard Pounds cost us nowt........use a bartecard printer, get fans/academy to deliver...cost = £0.00......but it involves hard work and innovation, so doubtful it would work


Really?

When last back in the UK I popped into a refurbed bub in Hanwell for a pint and they were running a promotion called "street of the week". Basically, they leaflet dropped an entire road and offered 20% off the bill for a group of 4 who could provide proof of address (ie, one of the party lived on that street).

I tried this last week with my new business and had 64 tables of 4 or more dine and drink with us.....that's 10 groups a day with an average spend of $50 (£25) a head.....and I paid a young fella $100 to drop them off to a street with 500 houses on......and I have the name and address of 64 people who I will write to next week with a feedback request (which they can email me...more data) and in return they'll get another 20% off their next visit if it happens before the end of march.........

I've marketed, sold to, followed up, captured more data and then marketed again all for a minimal cost.....

...so yeah, Leaflet drops on their own don't work, but as part of a structured campaign, they are gold!

With bosty on this, as a recipient of leaflet drops. Along with domino pizza, raj curry house and bobs taxi firms any unsolicited mail goes straight in recycling bin.
In reality it’s more of an annoyance to the majority rather than an incentive to take part.
My evidence! Have personally been involved in a targeted leaflet campaign at the stoop to Rugby League fans, response? Zero!

And contrary to your thought that it’s just disagreeing with everything you say dog, this is just my view and my experience of leaflets through my door.