Carlsberg-Liverpool
AIG -Man Utd
O2-Eng RU
Chang -beer Everton
Thomas cook -Man City
Northern Rock- Newcastle
Jobserve -West Ham

O2 are notorious for their bluetooth activities around twickenham, using things like hotspot experiental marketing to collect data from anyone visiting a match. For example, assuming their is a 20% take-up of this activity, thats 16,000 extra people on their database. Times this by 3 or 4 autumn internationals, and 3 Six Nations games, thats 112,000 extra people on their database. Add to this an agreement to use the England logo and selected players in their marketing activities adds to the ROI. There is then the RFU/o2 credit card. And then the hundreds of thousands of match shirts, replica match shirtsd, tracksuits, bags, sweatshirts, etc etc emblazzoned with the logo is simply free advertising.

Northern Rock and Newcastle - imagine being the marketing manager in the already saturated Mortgage market! What could he possibly use to make sure Northern Rock stands out against HSBC/Skipton/Nationwide/Halifax?
If only we had an agreement where we could use someone who was easily recognised in the local area to give me that edge? Someone like Shay Given or Michael Owen or Alan Shearer!!!!!!

Imagine the Everton Head of Communication, trying to make the team global. Theyve targetted China as an area they'd like to exploit...........how on earth could we make breaking into this market easier..........Answer: get a Chinese beer to sponsor the shirts!

This is great



He's talking to himself again.

No Listy - just got sick of talking to you. Hence the lack of responses to your posts. Im breaking a pact with myself on this one. Simply because i wanted to use the forum as a place of discussion, as opposed to your tactic of using it to antagonise people.

Life too short, better things to do, yadda yadda.
End result - you just wont be acknowledged by myself. Im sure your just as happy with that outcome as me.

I dont think your posts offer anything useful to the discussion.
You dont think mine offer anything useful.

So rather than just carry on - just let each others postings slide without response.

That way, me, you, and everyone else is happy!

EfH-And now for jobs in East London, holidays in Manchester, and Danish beer in Liverpool

So would you agree that the benefits of Northern Rock in Newcastle is seeing the name Northern Rock on the football strip and not a great deal more- or has Shay Given got a Northern Rock Mortgage

So would you agree that the benefits of Northern Rock in Newcastle is seeing the name Northern Rock on the football strip and not a great deal more

No....because Northern Rock have always had a policy of sponsoring Newcastles major sports teams. They sponsored the basketball and the Rugby Union squads, that was their method of brand awareness.

Carlsberg and Liverpool is/was the longest single sponsorship in the Premiership.
Developing such brand prominence in such a tough market is an exceptional feat, and im sure they fought hard to keep the sponsorship.
It is widely regarded as just as famous as the Arsenal/JVC tie up, and the Marlboro/Ferrari sponsorship.

As for jobs in East London and holidays in Manchester - gotta be honest, i think thats just to get their name on the TV and get them ahead in the market. The extra's are very unclear.

Chang is from Thailand, and I much prefer it to Singha, the major competition, but it's difficult to get in London restaurants.

He may have when he was playing for Newcastle...



And of branding them as a local business within the North East

Chang is from Thailand, and I much prefer it to Singha, the major competition, but it's difficult to get in London restaurants.

My bad, got confused with the Chinese sponsor they also had after one-2-one!

We've got a sponsor. That's good. Next...

Hey EFH

I was simply interested... No need to give me a lecture on the sporting industry. I feel I am probably well versed to give my own.

INTERESTED! No complaints, just an interest in what the deal involves.

Not like you and your Mod chums to pick up on others contributions and offer nothing of value yourself

Reading on a website that I constantly read , the deal is supposedly worth around$800,000 dollars a year so the contract is worth around 2.4 million US dollars is the figure going around.This website is for the sports sponsorship industry. Translates to just under half a million pounds sterling a year. Not to be sniffed at. Link for you. www.sportspromedia.com/deals/_a/ ... w_sponsor/

Reading on a website that I constantly read , the deal is supposedly worth around$800,000 dollars a year so the contract is worth around 2.4 million US dollars is the figure going around.This website is for the sports sponsorship industry. Translates to just under half a million pounds sterling a year. Not to be sniffed at. Link for you. www.sportspromedia.com/deals/_a/ ... w_sponsor/

Take that chip off your shoulder petal

Brilliant. I post about how this is a good deal, you accuse me of all sorts, can't back it up, and then say that you aren't talking to me anymore. Awww



You think that your attack on me for no reason whatsoever and unfounded accusations added anything to the discussion?



You failure is noted.

What out for another completely unrelated EFH lecture about how much he knows so much about everything that has nothing to do with the topic

Hmmmm........im caught between NOT giving a damn about my 'apparent' failure.......or thinking that Listy has again (but this time twice) posted something that hasnt added anything to the discussion!

Your failure is also noted too Listy!

Quote ="surrey_here"Reading on a website that I constantly read , the deal is supposedly worth around$800,000 dollars a year so the contract is worth around 2.4 million US dollars is the figure going around.This website is for the sports sponsorship industry. Translates to just under half a million pounds sterling a year. Not to be sniffed at. Link for you. www.sportspromedia.com/deals/_a/ ... w_sponsor/'" That's an impressive first post. Thanks for providing some facts in the midst of all the NOISY bickering around here. £0.5m. per year would knock a fair lump out of our annual losses. Hope the figure is accurate.

Quote ="surrey_here"Reading on a website that I constantly read , the deal is supposedly worth around$800,000 dollars a year so the contract is worth around 2.4 million US dollars is the figure going around.This website is for the sports sponsorship industry. Translates to just under half a million pounds sterling a year. Not to be sniffed at. Link for you. www.sportspromedia.com/deals/_a/ ... w_sponsor/'" That's an impressive first post. Thanks for providing some facts in the midst of all the NOISY bickering around here. £0.5m. per year would knock a fair lump out of our annual losses. Hope the figure is accurate.

What did you making up the things that I apparently said and making attacks against me add to the discussion? What did that have to do with our sponsorship deal? I'm still waiting.

Happy Xmas everyone!

And especially to you my darling Listy - you have been a source of much amusement!

Lets knock the spats on the head on at least one thread please, having the last word doesn't mean it's the right word.

Thats one heck of a big contribution. Well done to the club and whoever was the main person behind getting it. Im very impressed. A big step in the right direction.

Have to say with the sky money plus the gate receipts I thought we were covering the majority of our expenses. Are we being hit with a big rent now?

EXP SPORT you have to thanks for that sponsorship deal.

Really? Chang has a pretty bad reputation in Thailand (both socially and product wise). I generally avoid it (though not as much as Leo) whereas I think Singha is pretty good.

The mighty Beer Lao is much better though than both. Would thoroughly recommend a sponsorship deal with them!

Quote ="surrey_here"Reading on a website that I constantly read , the deal is supposedly worth around$800,000 dollars a year so the contract is worth around 2.4 million US dollars is the figure going around.This website is for the sports sponsorship industry. Translates to just under half a million pounds sterling a year. Not to be sniffed at. Link for you. www.sportspromedia.com/deals/_a/ ... w_sponsor/'" half a million quid a year, to sponsor us? They must be mad. Cheers though

Quote ="surrey_here"Reading on a website that I constantly read , the deal is supposedly worth around$800,000 dollars a year so the contract is worth around 2.4 million US dollars is the figure going around.This website is for the sports sponsorship industry. Translates to just under half a million pounds sterling a year. Not to be sniffed at. Link for you. www.sportspromedia.com/deals/_a/ ... w_sponsor/'" half a million quid a year, to sponsor us? They must be mad. Cheers though

Quote ="surrey_here"Reading on a website that I constantly read , the deal is supposedly worth around$800,000 dollars a year so the contract is worth around 2.4 million US dollars is the figure going around.This website is for the sports sponsorship industry. Translates to just under half a million pounds sterling a year. Not to be sniffed at. Link for you. www.sportspromedia.com/deals/_a/ ... w_sponsor/'" The bit you missed was "an impressive haul for a rugby league club, if true" lets flippin hope so!

Quote ="surrey_here"Reading on a website that I constantly read , the deal is supposedly worth around$800,000 dollars a year so the contract is worth around 2.4 million US dollars is the figure going around.This website is for the sports sponsorship industry. Translates to just under half a million pounds sterling a year. Not to be sniffed at. Link for you. www.sportspromedia.com/deals/_a/ ... w_sponsor/'" The bit you missed was "an impressive haul for a rugby league club, if true" lets flippin hope so!