Or perhaps trying to introduce some from the other code to the beautiful game by offering them "double bubble"????

and cheaper than the £10 the union lot are charging for the second test next week


£5 to all Union fans, the game on in the Kings and the Big SLY TV screen.....

Hope a seperate email is going out to all the Union Fans. I think if I lived near the stoop and they were showing England v Australia in the bar before a Union game I would definately go down for the atmosphere.

Nowt in the latest "Quinzine" from Harlequins FC for today, but apparantly their "lions gig" for 4 July is SOLD OUT.

[url=http://www.union.quins.co.uk/news/9926.phpmaybe we could blag this idea from our 15 man code "cousins"??[/url

I can't believe its their off season and they are already miles in front of us in terms of good ideas and initiatives. To do it for the league would be a far greater challenge too.

Sorry, but from my experience 'me too - follow the leader' never really works well when applied to marketing.

Regret we will have to develop our own and thus 'original' ideas ......... something that to date the Quins RL have been very poor at actioning.

To be quite frank there are loads of experienced and highly skilled marketing excutives among the current ever so small QRL fan base but to date the management has made little of that potential.

Even an invite to a informal Saturday morning 'brain storming' session with the Club management team & any outside consultants currently on board covering marketing/publicity/crowd building 'ideas' would contribute a valuable input for the club's management & working executives.

We had such sessions - with everyone working at the agency contributing - as a regular event, in particular when 'pitching' for new accounts, at everyone of the five outfits I worked at or managed in 35 years as a marketing consultant & agency director.

What utter tripe.

So the plethera of call centre's in the 80's & 90's wasn't following the leader then?

Nor the creation of the "Direct Marketing" industry and the use of "Direct Mail" to market your products to an audience??

In all walks of life, including the marketing industry there has been leaders and then the followers and to say there isn't, is absolute b*******.

richmond college's headteacher is a big league fan. born and bred wire man.

can't we just 'borrow' any good ideas anyway?

Cant he put a few posters up for us then

aren't you two asking the wrong person?

Not many people in London support London clubs though



You would need to include Man U

Funny.........but you'll find that Londoners follow London Clubs. It's fans from the "burbs" (surrey, essex, Middlesex et al) that follow Manchesters poorer second team.

The major sports retailers in London

What about renting a little corner of each shop and putting up HQrl merchandise.

Money making and marketing at the same time

just another little idea

Really?! Soon as I've finished my post-16 PGCE, I know where Im gonna go begging for a job.

Good to see that Quins have just sent out the following email to all RU season ticket holders, lets hope it has the desired affect on forthcoming attendance

:

"Summer At The Stoop
Thank you very much for committing to your Harlequins season ticket for 2010. We really appreciate and value your support. With the fixtures out, excitement always mounts and we are already looking forward to the London Double Header at Twickenham on 5th September and our first home game against Leicester the following week. However, there is still plenty of rugby to enjoy before then with “Summer At The Stoop”.
Our partners from Rugby League are having an excellent season and are well placed to qualify for the play offs. There are three very exciting fixtures coming up over the next few weeks and as a Harlequins FC Season Ticket Holder, you can see any of the games for just £5* each - bring up to 3 friends along as well for just £5 each to experience the excitement of Super League.
Saturday 11th July
Harlequins RL v Huddersfield Giants – Kick Off 3pm*
Community Day – a great afternoon of family entertainment including a major mini rugby festival
Saturday 25th July
Harlequins RL v St Helens – Kick Off 3pm*
Down Under Day – enjoy all that is good about Antipodean food, drink and entertainment and also see the current leaders of Super League in action
Saturday 8th August
Harlequins RL v Bradford Bulls– Kick Off 3pm*
Cheerleader Day – a festival of dance and wonderful family entertainment
Simply call the ticket hotline on 0871 527 1315 and quote reference RU to buy up to 4 tickets for each of these games for just £5.
Yours sincerely
Mark Evans
Chief Executive"

Lets hope we don't all get crushed by the hordes of Union fans coming on board - hope the South stand will be ready! 'Scuse my cynicism but we've been their 'partner' for a few years now and hardly any of them have showed any interest, can't really see it happening now.

So why don't you ring Mark Evans and tell him not to bother as you don't think it's a good idea.

There's probably a higher number of union supporters at RL matches than vice versa.

Surely anything that may get more people through the gates is worth pushing.

There's a marketing group of 6000+ union season ticket holders - if this brings in an additional 100 from that group, it's achieved its purpose.

A lot of Quins RU supporters ARE interested in ourselves and do want us to succeed. I hope it works.

Damn sight more that the other way around, perhaps their chips are lighter?

Well done Mr Evans

even minor marketing is better than nothing ffs

100! Just 100! If that's all its gonna achieve then yes I might just give Mark Evans a call! I'm sorry but this whole business of the RU hordes coming across to us is the myth we were sold when we became QRL! What is this, some kind of 'If you build it they will come' Kevin Costner movie? I'm not knocking ANY initiative that will get more bums on seats for us and if a cheap ticket gets a few RU fans to give us a try all well and good - but we need more like another 1000 and with the indifference shown so far (I think the row upon row of empty seats shows that!) by the RU fans I'm don't think this will give the breakthrough we need numbers wise, hence the 'scuse my cynicism ' comment in the original post.

What if the club did this offer for players /volunteers/ supporters of RL clubs throughout the South /Southeast? What about putting on a few subsidised coaches to ferry people from the clubs in Kent ,Essex, Herts where there already is an RL following to and from home games? What about seeing a few of the posters advertising the 'Summer at the Stoop' on buses,trains, tube? There is a massive market in London of sports fans most of whom don't even know we exist! How will they if the club don't advertise? I know there are cost implications but I was always under the impression that the most successful companies DON'T cut back on advertiseing during a downturn so as to keep their profile high.The club needs to tap into this market significantly and fast as that next franchise round will come round all too soon! Harlequins RU fans HAVE known about us for the past few seasons and (although I'm sure the exceptions are poised by their keyboards to shoot me down in flames!) they have ignored us almost to a man or woman!

If Mark Evans initiative works then great but if only 100 is seen as good then I think he really has wasted his time. I would like nothing more than to see the Stoop regularly 50-75% full but we need knocking on for another 3000 for that.If he manages that by doing this then I'll eat my hat - and then I'll start moaning on here about the sun getting in my eyes on matchdays!

PS anyone have any idea of the numbers of dual season ticket holders / regulars at the Stoop? Just curious in case I've misjudged things