lol...if it were cardiovascula surgery, I'm sure you'd chime in with some pearl of wisdom.......but you're neither a heart surgeon nor a marketer, so leave discussions about "upping the price before dropping your drawers" to those of us with a Masters Degree in Marketing and a list of satisfied sporting clients.
I'd type in crayon of the option were available....just so you can grasp it, but £10 for a game after you tried to screw your regulars (unsuccessfully) out of hundreds is not going to get the attention of Charles Saatchi......but as usual, apologists gotta do what they do!

This clearly underlines what the club have got wrong.

Charging walk ups less or the same as ST/ half STs is not a strategy to be recommended and does feel a bit of a Liberty. Having said that, it does look like the game as a whole, with the exception of Barrow, is struggling to get people through the gates. I noticed that Oldham had a £12 pre book with accompanying child free and that walk ups were £19. I wouldn’t suggest we should look to Oldham for guidance in how to do things but it might be that our practices are not completely out of kilter with others. The truth is the TO game is unattractive to many of us as we are likely to get spanked and so panic price drops might be the only way to encourage a few through the door. Quite why we are in a position to be drubbed by TO at home rather than it be a good competitive game is, of course, a whole different discussion.

The clubs priority in a pandemic should have been to retain ST holders. Putting up prices was a ridiculous decision in the context of that and a potential mid season move.

Well any marketing, like communication would be welcome but this really isn't a class issue any more, even if it ever was. The obvious starting point is AFC fans but unless Broncos have a team that takes the Championship by storm I can't see many new fans sticking with what a lot of us have over the last 40 years. These are different times.

DC I think there are 3 groups the club need to focus on:
Group A existing/ recent fans including STs.
Group B AFC Wimbledon fans
Group C SouthWest London new fans

Clearly, if this forum is representative of the fan base as a whole there is. Lot to do re Group A.
I’ve heard nothing about Group C- I suspect this is difficult and costly and takes time.
It is Group B the club have focussed on I think. My take is the AFC Wimbledon fan base is pretty engaged. I think they might well be supportive of a project that brings funds to their club. I get the feeling the commercial manager has been driving this aspect forward and it wouldn’t surprise me if a couple of hundred do turn up initially. Whether they stay or pay is a bigger question predicated by the quality of the product. As it stands we have precisely no players signed for next year so that’s a big job in of itself.
All the above needs back room staff to drive it through. I think I’m right in saying that the club basically have just one man, the much discussed commercial manager, so that is something they need to address ASAP and get additional bodies in or the inevitable willl occur. Sigh.

If they only have the primate in back office, that is a situation of Broncos own making. For years, fans with the skills Broncos need have offered their help only for the Club to rebuff them.
Group A have been marginalised by the club so getting them back will be the hardest task.
Group B is the easiest group to try to hook & assume each AFC season ticket holder will get a free ticket to game 1 as Fulham did in 1980. However, if AFC has a poor season like last year, I can't see why their fans would stick around to watch 2 failing teams. If they have a good season why would they bother as the most committed would have done the AFC away game on the Saturday. At least that was how it was explained to me by both the AFC fans I know.
Group C pretty much haven't come to the Stoop, Brentford or Ealing & not many rugby fans go to watch Rosslyn Park or amateurs Old Wimbledonians or Battersea Ironside. I think Hughes would have to put a Championship winning team together for next season to stand any chance of creating a ripple in the SW London conscience & one capable of staying in SL too.

Ticket sales should be booming today after our impressive win in Manchester yesterday.
Not forgetting TO big win in Yorkshire.
The 2 full time teams go head to head.

I have been told by the club that, following the Widnes cancellation, Summer Pass tickets will be valid next Sunday

Jesus there is a positive for some!

Same again for Sheffield game. Hope it's sorted soon or there's three tickets not sold.