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| Quote ="northernbloke"If a local lad plays locally then yep his family his mates are more likely to come and watch him. Evidence, LMS did you ever see how many of his family and mates just come to see him. Tony Clubb was the same.
Have chatted to mates of KD who have started watching again since he came back.
So yep have seen the evidence of local players bringing people through the gate.
Get them coming and they spread the word.
So If it's new fans to the game it's local players that will generate interest. If you want the dormant RL fans in the region to start coming back only way that will happen is by being competative.
What's my evidence of that? I know London based saints Leeds Warrington fans, came to Broncos week in week out when we were competative, stopped coming when we were a team losing badly and in champ.'"
17 local players bringing 10 family members would bring in an extra 170 people. Well, that's a new scrum half paid for!
"Local players bringing in local fans" is the kind of thing you expect to hear from a shinty club in a remote village in Scotland. Or a genius like Ralph Rimmer. For a professional sports club in one of the world's biggest, richest and busiest cities it's suicidal.
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| Quote ="nadera78""Local players bringing in local fans" is the kind of thing you expect to hear from a shinty club in a remote village in Scotland. Or a genius like Ralph Rimmer. For a professional sports club in one of the world's biggest, richest and busiest cities it's suicidal.'"
Based on northernbloke's theory, LMS must have brought about 2000 mates when he was playing for us .
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| Quote ="jbuzza"Clearly it is a good strategy to invest in the academy and develop local players as the foundation for the team.
It puts the club on a more sustainable footing but doesn't really address anything in terms of attracting new fans.'"
you can't spend it twice
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| Quote ="Robert Flack"you can't spend it twice'"
Using your "logic", when Mr Hughes leaves us, we will have a squad full of local players but no way of paying them.
Also, we could have 8 or even 17 local academy trained guys on the park and it wouldn't make a blind bit of difference to the reality that nobody other than our existing fan-base either knows or even cares. Mr Hughes steadfastly refuses to market the club, instead believing that if we build it they will come and this is despite a decade under his stewardship that has seen us drop 75% of our fan-base caused by exactly that strategy.
Apologists on here and elsewhere will doff their caps to him, but the reality is that he has run us into the ground and we are more reliant on him now than we were a decade ago and I am at a loss as to how that is seen as anything other than a negative.
The claim that Ealing Broadway only had that particular window open is a perfect example of the mindset of your average London Broncos/David Hughes fanboy.......it was a badly thought out strategy, poorly executed and an utter waste of time and (hopefully not too much) money. Whe last in Lodon I stayed 350 meters from Trailfinders and my host had not a clue that the Broncos Played there......she is a Kiwi, who loves her sport, is a Quins ST holder and attends Ealing games when Quins are away.......how friggin' hard is it to arrange for the Academy squad to leaflet drop 3,000 homes near the club?
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| Although it is the season he really needs to do some marketing, Hughes won't because most of the Northern SL clubs will bring anything from 500-1000 extra paying guests to Trailfinders for every home game . So he'll probably care less about marketing and promotion of the club more than he usually does with that many extra visiting supporters.
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| Quote ="RfE"So he'll probably care less about marketing and promotion of the club more than he usually does with that many extra visiting supporters.'"
Personally, I think we should be caring more about filling the small ground with new (and returning) Broncos fans. Visiting fans may help in terms of revenue but to become properly sustainable we need to regrow the fan base. Home fans are likely to be regularly outnumbered this season. I wonder if the club has ever tried to properly understand why the fan base has reduced so much ?
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| Quote ="jbuzza"Personally, I think we should be caring more about filling the small ground with new (and returning) Broncos fans. Visiting fans may help in terms of revenue but to become properly sustainable we need to regrow the fan base. Home fans are likely to be regularly outnumbered this season. I wonder if the club has ever tried to properly understand why the fan base has reduced so much ?'"
I couldn't agree with you more.
Would any other business , after experiencing a loss of 60-70% of it's paying customers , just do nothing to address the matter.
But then it would appear we are DH's plaything, not a business.
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| Agree with the above. It is almost as though the club do not want to attract new/old fans back. The "promotion" that has gone on is the bare minimum a SL club should be doing. Right now the Broncos should be going above and beyond to grab this chance.
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| Quote ="jbuzza"Really, where is your evidence for that alone being more likely to bring in fans ?'"
Do you remember the year free ST tickets were given to all players of local clubs at The Stoop
Completely failed- NB another nonsense theory of yours
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| Exiled! Completely non sense theory of mine? Not quite sure what you mean? The year free season tickets were given to all of those involved in the community game in London. Nothing wrong with the theory, it might have even got some fans in! Why didnt it? Was pretty simple really, the season they did it most home games were played on Saturday! Community games are played on a Saturday! Can you spot a flaw in that plan?
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| Quote ="Exiled down south"https://www.youtube.com/watch?v=YuvttSUk3To
We dont exist watch this cr4p'"
Suspect that video might have been slightly different if Toronto had won the MPG !!
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| A lot was made of the video for the season launch. It strikes me that this is an emperors new clothes syndrome. Where people feel obliged to say how good it is. In truth it is absolute rubbish.
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| Broncos must really like that Friday 11-1pm slot, because they're back there again today.
Really nailing this marketing business.
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| Quote ="northernbloke"Exiled! Completely non sense theory of mine? Not quite sure what you mean? The year free season tickets were given to all of those involved in the community game in London. Nothing wrong with the theory, it might have even got some fans in! Why didnt it? Was pretty simple really, the season they did it most home games were played on Saturday! Community games are played on a Saturday! Can you spot a flaw in that plan?'"
lol.....
Excuses are the fodder of failed sales people.
How the hell non-league and amateur football fans find the time to attend Premier and championship games is a mystery to folk like you.......The London Broncos aren't crap at marketing, because to be crap at it, you have to actually try it......I am sick (as many others are) of repeating myself.....but until that waste of space who owns the club stops ego massaging and actually opens his cheque book up, we will be reliant on expat northerners attending their home sides "away" game in London........and apologists like you who ask me "what the solution is" never actually want to hear the answer.......and the answer is spend some friggin' money marketing us......not back of a beer-mat stuff, but proper, in the paper, on the rdio, door dropping marketing........Hughes is supposedly dropping £2,000,000 a year into us......give me 25% of that and i'll give you 5k averages.........but he'd also need to drop me another £250,000 for my salary........he won't, so guess what......1,500 at the wedding venue and a smug Mr Hughes watching HIS team.......and that's why fans have drifted......because it's not our team....it's his!
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| Dog.
A fact is not an excuse. It's impossible to be in two places at one time. London community rugby play on sat afternoon. London Broncos chose to play sat afternoon. All those free season tickets were given to people who then had to choose play or watch.
If your sick of repeating yrself then stop doing it. Again you have chosen to make it a dig at DH
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| Who else owns marketing and for that fact any LB decisions Northern??
Business tone is set by senior management do you agree with that? If not this is a non starter.
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| I am told that the broncos have taken advertising on Cyber Radio. Who happen to be a club sponsor.
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| WQ I commented on the free season tickets! I didn’t say anything about any marketing! My comments were not apologist as was stated, I merely stated a fact why it didn’t work that year.
Sadly every thread has to turn into a should have could of! DH is terrible. It’s dull! We know! But until someone else comes along itswhat we have, and if he walks tomorrow then we are history
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| Quote ="northernbloke"But until someone else comes along itswhat we have, and if he walks tomorrow then we are history'"
All the more reason to focus on things that could potentially make the club more sustainable.
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| So way back to an earlier comment. Target for the season has to be re build the fan base.
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| Quote ="northernbloke"So way back to an earlier comment. Target for the season has to be re build the fan base.'"
And my question is valid....."too what level" will be satisfactory in your (and more importantly Hughes's) eyes? 1,500? 2,000? 2,500?, 3,000?
I say we need 5,000 to stand any chance of being close to self sufficiency.....how do you think we will attract those lapsed fans back as well as new ones? What is the point of Ward and the Squad for last year flogging their guts out, just so we can try and survive whilst being watched by a crowd where away fans outnumber home fans?
The Academy growing our own players is great, but without the means to pay them, they will be lost to Union or other clubs......and the only means we have to pay them is Mr Hughes.....so when he dies/leaves, we are 100% cast iron, bolted on bu99ered.......the Skolars are a better run club.....
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| Does not matter what my view is.
Although I would say 5000 would not make us self sufficient.
Go support Skolars then!
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| I think we will average 12-1500 this season as long as the big clubs bring some fans.
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| WQ dont thinkyou will be far off with that estimate, although I think we will be closer to 1500 average than the lower figure.
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