I fail to see how anyone can justify putting a negative spin on any of this....we all know what the club needs to do and the re-launch, regardless of what some say, was an opportunity to get some coverage.....it worked. On Saturday those at the double header will get a message.....there are 6 cabs with ads on them.....all of this is 1000000% better than anything tha club have attempted since the Leeds game with free VB in 2005.....and even better, if it's like this in the OFF SEASON, we can assume it will get better after christmas.

Yes......it's easy to have a pop...I should know, but for now, the Jury's out. If I have to retype the 2,500 point marketing plan again in September 2012 because the club has trundled through another season on 3k averages, then by all means cry foul......but for christs sake, give them a chance first.

Listy, there are at least 3 "stalled" stadiums in and around London. Some with Iron girders and foundations ready, but with a lack of funds......any of these would be worth a look, which is what the RFL and the club are doing.....yes, a 15,000 new stadium may seem a pipe-dream, but don't write it off just yet.

.....I have to say though, I am disappointed they didn't hold the launch at a roundabout with some flowers on it

Quote ="gutterfax"More images from the day [url=http://www.gettyimages.co.uk/Search/Search.aspx?query=z.i.H4sIAAAAAAAEAOy9B2AcSZYlJi9tynt_SvVK1-B0oQiAYBMk2JBAEOzBiM3mkuwdaUcjKasqgcplVmVdZhZAzO2dvPfee--999577733ujudTif33_8_XGZkAWz2zkrayZ4hgKrIHz9-fB8_In7dfLn9-ZNf49f4NX6PX_dskV3kvyb9-pj-_5uU1XJWLdNJXS2nVfNrjvDFr_Hr_Bo3PL-m-ZnUVdW-zOps0fza-tmvhf_v7uDX3920_83wz29M___13r2-bk7fGRi_pvc3v5udm19_Tf0d4H7t7Hxqu_T_QJ-_5g73uGjdm-73X4cal_YL-xfe-3Xpj3phwYZ__vr4aBd__Xr8-cTC6PzNr52HUOyfDGXHQjnvQHF_82t1CMX-yVD2LJS6A8X9TZTJzUv8B5Pn11Ay7eLT39B8jclg2hJN8pX59NcM_vq180ljvzF_MLFzh4P3-6-Vu-be7792s1rZz_GHwfG3si9eTt2L7vdfp6o9VrF_8VeT3P_K_IXn155dLc3vv6b5Axz96zRrbzzBX792njkM_D_o95X_hf3j120CaOGfv_a7Z88dv9If9ous9nDz_viNmmm1yp-sl7PSI2LwqQH444DzYOc-fv91iIfWtnnw168zr-UPoRD-MhA-BoTdTz_F78QmTnD8P369F_lV3rT_TwAAAP__qCTR4TkEAAA.&sx=AllEditorial#HERE[/url Apparently there are 10 black cabs that will carry the Livery for 6 months...all good.'" This pic www.gettyimages.co.uk/detail/131 ... magesSport has the text "RUGBY LEAGUE" on the shield. So do the logos on the cab doors. Images on club site don't. I think it's better with the text because it says what we do and fills up a blank area on the shield. I think the text should be bigger too.

Quote ="gutterfax"More images from the day [url=http://www.gettyimages.co.uk/Search/Search.aspx?query=z.i.H4sIAAAAAAAEAOy9B2AcSZYlJi9tynt_SvVK1-B0oQiAYBMk2JBAEOzBiM3mkuwdaUcjKasqgcplVmVdZhZAzO2dvPfee--999577733ujudTif33_8_XGZkAWz2zkrayZ4hgKrIHz9-fB8_In7dfLn9-ZNf49f4NX6PX_dskV3kvyb9-pj-_5uU1XJWLdNJXS2nVfNrjvDFr_Hr_Bo3PL-m-ZnUVdW-zOps0fza-tmvhf_v7uDX3920_83wz29M___13r2-bk7fGRi_pvc3v5udm19_Tf0d4H7t7Hxqu_T_QJ-_5g73uGjdm-73X4cal_YL-xfe-3Xpj3phwYZ__vr4aBd__Xr8-cTC6PzNr52HUOyfDGXHQjnvQHF_82t1CMX-yVD2LJS6A8X9TZTJzUv8B5Pn11Ay7eLT39B8jclg2hJN8pX59NcM_vq180ljvzF_MLFzh4P3-6-Vu-be7792s1rZz_GHwfG3si9eTt2L7vdfp6o9VrF_8VeT3P_K_IXn155dLc3vv6b5Axz96zRrbzzBX792njkM_D_o95X_hf3j120CaOGfv_a7Z88dv9If9ous9nDz_viNmmm1yp-sl7PSI2LwqQH444DzYOc-fv91iIfWtnnw168zr-UPoRD-MhA-BoTdTz_F78QmTnD8P369F_lV3rT_TwAAAP__qCTR4TkEAAA.&sx=AllEditorial#HERE[/url Apparently there are 10 black cabs that will carry the Livery for 6 months...all good.'" This pic www.gettyimages.co.uk/detail/131 ... magesSport has the text "RUGBY LEAGUE" on the shield. So do the logos on the cab doors. Images on club site don't. I think it's better with the text because it says what we do and fills up a blank area on the shield. I think the text should be bigger too.

Blimey is Gutters can give it a go, so can I. I was under whelmed with the re-launch and the new kit but now the 'H' is out of the way, I am strangely optimistic.

Maybe we could do a new West End play called 'The Second Coming' with RP as the messiah, Gus as John the Baptist and DH as God. Buck and Dusty can have the stable and the Cowgirls can be the wise virgins. Do you think I can get any backing for it?

Quote ="BroncOnIon"This pic www.gettyimages.co.uk/detail/131 ... magesSport has the text "RUGBY LEAGUE" on the shield. So do the logos on the cab doors. Images on club site don't. I think it's better with the text because it says what we do and fills up a blank area on the shield. I think the text should be bigger too.'" As I say.....let's see how they go in 2012. The Rugby League wording on the shield is fine...the back door is as "ronseal" as you can get....

Quote ="BroncOnIon"This pic www.gettyimages.co.uk/detail/131 ... magesSport has the text "RUGBY LEAGUE" on the shield. So do the logos on the cab doors. Images on club site don't. I think it's better with the text because it says what we do and fills up a blank area on the shield. I think the text should be bigger too.'" As I say.....let's see how they go in 2012. The Rugby League wording on the shield is fine...the back door is as "ronseal" as you can get....

I am no marketing expert but what is the difference between 10 black cabs driving around and 5000 oyster card holders?

5,000 canary wharf employees seeing a coloured card holder twice a day as against, say, 100,000 pairs of eyes per day per cab based on a west end/city cab running 10 hours during the day...so 1,000,000 a day for 182 days......
Cabs = 182,000,000 pairs of eyes over 6 months......166 people a minute, hits 5,000 in half an hour.
Oyster = 5,000 pairs of eyes.........twice a day...same eyes every day.......

as you wisely said...


HTH

5,000 Oyster card holders are seen by 5,000 people who mostly keep them in their pockets and never look at them.

10 Black cabs are seen by 10s if not 100s of thousands over the course of 6 months.



at a guess …

see above......more than a few thousand....a lot more

Very interesting

Congrats on going back to the Broncos name, getting a much better club badge and choosing some fresh colours (although I think more could have been done with the kit design).

I've enjoyed every trip to the stoop since Rovers got into Superleague and I'm glad your staying there too, cracking ground.

Really hope the Broncos can kick onto the next level as a club & good luck for next season!

Mate of mine in Brentford owns a black cab...it runs 16-18 hrs a day between him and his son. If you worked on the basis of 166 views per minute then that's 179,280 a day, per cab.

Even if I am 90% out on my calculations, then its still 3.5 times as many eyeballs per day per cab as the entire 5,000 oyster card holders.

I think it also shows the club are investing some money.

Wisely as well...not on viral and plastic ticket hodlers......but I stiil want flowers on the roundabout

Well we don't have black cabs in Leigh , they were refused 42 years ago , when Monks taxi's asked



But we do have several local mini cab firms with owners who are supporters of the club

Just out of interest , could your black cabs not run some cheap DVD players inside them , they could show all Quins matches from last year , or perhaps not

...you're a loss to the marketing industry.......but I think we'll get over it

Hey , as I've said before , were in a similar boat to you lot , I'll Nick anybodies ideas if I think they'll help us , enough people have made money out of mine in the past

And I see black cabs with advertising on them when I am in London a couple of times a week and I could not tell you what they had on their side.

HTH

Thats because you are anti London Broncos Paddock-BOOOOOOOOOH

If it said free cider around the corner you would note it- BoooooH

I am anti wasting money which could be spent on the team which is what would improve things!!!!! We could be called the London Platinum All Stars and have diamond encrusted gold shirts but if we had the squads of the last few years things would be exactly the same. On the other hand we could be called the London Dog Turds and have a pile of steaming poo as our logo and play in a nice shade of brown shirt but if we were winning and playing attractive rugby then the situation would change for the better.

I hope people pay more attention to cab than me. I walk past Aldershot station cab rank every working day. I have just tried to think of every company I have seen advertise on a cab there and can only think of one. (BAE who have a big place in Farnborough.) Even then that has more to do with the fact the bloke who drives it was until recently my next door neighbour and I walked past it a few hundred times when it was parked outside my house.

Having said that it is good to see the club making an effort. We are surely 3 years away from oblivion if it doesn't take off this time so I hope they've got it right.

Are you guys going to change your badge?

What sort of take off are people expecting? Cas, Wakey, Salford, Hudds, Widnes, all have poor crowds.

Strange that some people don't find watching the same 4 teams beat up on the othe 10 year after year a huge attraction

Have you just come out of a coma

Have a look at the top of the page or the pics of the new kit. If you cant find it it is a blue and black horses head with London Broncos underneath in black and blue within a silver shield.

You wont be suprised to know the kit is black and blue

I think it's time to brush down my old London Broncos top.
It's Peter Lupton's old playing shirt, complete with his name and sqaud number (1icon_cool.gif on the back, got from the days when I was part of the sponsorship group.
Mind you, the old 'Virgin' logo is pretty much peeled off.