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| Quote ="Kelvin's Ferret"The RU club market their product exceptionally well, but I just don't think the model transfers to RL. I don't think we could build a social fanbase to build on those who are purely there for the rugby, which is what the RU club has done. I'm like this, I'll have a beer whilst I'm at the game, but I'm there for the game, the rest is just a bonus.
There is an element of this with the international RU matches, I remember years ago the Director of the department I worked in (ex-public school, ex-Oxford Uni) getting his secretary buy tickets at well over the odds for an England RU international. He didn't have any deep interest in RU beyond the six nations, but those games were important social events for him and his friends.'"
Well known facts about the social element of big RU events, but it still has sod all to do with the transport infastructure
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| Quote ="Wire_Yed_79"sometimes i think you are deliberately obtuse.
compared to the rest of london it's not great.
compared to rest of the country it's great. Piccadilly line 10 minute bus journey away
It's not on the tube network for a start.See above
It's in west London which i know for a fact is the most congested part of the capital (yes i have proof of that)Debatable
Brentford for instance you can catch a few buses from zone 1 to the old ground at Griffin park 267 GOES PAST BRENTFORD TO TWICKENHAM and the tube station was a short walk away unlike Twickenham with the exception of ONE route out of Hammersmith.Not true
Yes there is the train link but not actually part of the TfL network therefore more expensive.Travelcard zone 5 covers twickenham
It (in regards of London) is probably the worst served area for public transport.No it is not
Compare that to if you played at QPR Not seen the chaos caused by Westfield then '"
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| Quote ="Homer"Well known facts about the social element of big RU events, but it still has sod all to do with the transport infastructure
'"
The transport infrastructure is relevant to Quins RL far more than it is to Quins RU because it doesn't fit neatly into a particular type of affluent local (West London) social scene. At a guess there are probably plenty of hardcore Quins RU fans who'll drag themselves half way round London to watch what's on the field (what's important to them), the social Quins RU fans I'm not so sure about.
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| Quote ="Kelvin's Ferret"The transport infrastructure is relevant to Quins RL far more than it is to Quins RU because it doesn't fit neatly into a particular type of affluent local (West London) social scene. At a guess there are probably plenty of hardcore Quins RU fans who'll drag themselves half way round London to watch what's on the field (what's important to them), the social Quins RU fans I'm not so sure about.'"
I don't know if I'm missing the point here, but there seems to be some misconception about social rugby union attendees (I call them that as they don't go to watch the game - just to drink and talk).
On an average match, I would guess - purely from observation, no facts to back this up - that less than 10% fall into this category.
I think part of the problem is that there are no "local" derbies - home matches against Perpignan and Newport will never generate the same polarisation and support as Quins v L.Irish
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| Quote ="SteveQuin":mbvjg6k6I don't know if I'm missing the point here, but there seems to be some misconception about social rugby union attendees (I call them that as they don't go to watch the game - just to drink and talk).
On an average match, I would guess - purely from observation, no facts to back this up - that less than 10% fall into this category.
I think part of the problem is that there are no "local" derbies - home matches against Perpignan and Newport will never generate the same polarisation and support as Quins v L.Irish'" or autumn international, the vast majority would not really be club supporters but "social" attendee's, and yup I was a Quins RU supporter in them days when the main games were against Bath and you stood on milk crates behind the sticks to get a good view
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| Quote ="Wire_Yed_79"icon_eek.gif 0.9 miles to South Eailing'"
1.1 actually and its 0.8 miles from Twickenham Station to Twickenham Stoop
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| It's in west London which i know for a fact is the most congested part of the capital (yes i have proof of that)
Rubbish. I had to go to north-east London from souh-west London the other Saturday by car and it took 2 hours to do 24 miles. The first half of the journey through the "congested west of London" to 30 minutes. The remaining 12 miles to the north east to 90 minutes.
I have never seen traffic, road works and so many pointless red routes in my life and I have lived in south west London 21 years.
Why have red routes and then allow some parking? The cars just block the route. We followed a bus for two miles and not once did it go in to the red route bus lane because every few hundred yards there was a car parked in an allowable zone.
We all think sometime the RFL and our club mgmt can't organise themselves, well north east Londons traffic planners couldn't organise a glass of fine wine in a vineyard.
Rant over. Back to rugby.
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| Have read this thread with interest
Got to say I understand Gutterfax's frustration
Many many times I have read people post on these boards how their chairman/BOD/owner is a successful businessman and they know what they are doing
Unfortunatley running a proffessional sports club is totally different to setting up and building a business to make your fortune
It requires a completely different mindset
Lets face it to virtually all of them it is nothing more than an expensive hobby taken on via the heart rather than the head
They like us are actually fans and think that everybody ' thinks ' like us , ie have a winning team and people will want to pay to watch it
But that is the heart ruling the head
This is the reason I feel the RFL really need to do more either to educate the clubs and their owners or actually setting something up to help and show the clubs what to do
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| Quote ="Starbug"This is the reason I feel the RFL really need to do more either to educate the clubs and their owners or actually setting something up to help and show the clubs what to do'"
But they did!
The RFL marketed the Manly game, not the club. Result was, 6,000 fans with 4,000 odd that we haven't seen again since? As TNT were running a cheap offer on tickets and getting a commission on each one, somewhere, there is a database of these fans?
Sorry, but the club need a marketing professional in place now. Even if this means paying over the odds for someone on a temp basis, it is blatantly obvious that the club can't manage with the resources in place at the moment.
Someone who can centralise the data held by the club (email, post, telephone, ST holders and online ticket purchasers), manage the sending of offers, arranging for leaflet drops, booking small ads in the local press, organising the day to day activity that would raise awareness.
With regard to the future, we have approximately 30 home games until the next licence applications will be assessed and we are currently 1,700 away per game from the 40% figure.
This target of 5,000 was never going to be easy to achieve, but with every passing week, it is getting even harder.
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| I'd question whether 5k was ever a realistic target anyway.
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| Quote ="The Chronicler of Chiswic"I'd question whether 5k was ever a realistic target anyway.'"
40% is the figure we would need to achieve 1 point.
Given that we ticked a load of other boxes, I would be suprised if we weren't asked to give assurances on crowds. I would have thought that all clubs that failed on certain points would have been expected to make in-roads towards attaining those points next time.
Simple financial common sense would seem to point to any club needing its supporters to grow, not shrink.
Also, if our average this year is currently 3,224, then this would point towards 750+ home fans missing last Saturday. This should be a major concern to the club. Was it simply because so many other things were on (Lions, England RU, The Derby, England wendyball) or is it something else?
I know that crowds are not the be all and end all, but surely, given it is the stated aim of the GM to increase attendances, the current downward trend is worrying.
BTW, if we had managed to get 10% of the Manly crowd to come back on a regular basis, that would have added 600 to the average figure so far......
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| Quote ="gutterfax"icon_eek.gif
Also, if our average this year is currently 3,224, then this would point towards 750+ home fans missing last Saturday. This should be a major concern to the club. Was it simply because so many other things were on (Lions, England RU, The Derby, England wendyball) or is it something else?
'"
Of course "...it is something else...", Celtic don't have the pulling power of Saints, Leeds or Wigan. All clubs used to expect their lowest crowd of the season when we visited or Leigh / Widnes/ Cas / Salford were getting hammered in the past and sitting at the foot of the table. Leigh a few years back would have been a dead cert for 2000 at the Stoop/Brentford etc. It is the nature of sport and sports fans - the best draws the extra bums on seats, but the die hard core fans turn up even if the team were demonstrating the art of tomato planting.
Yes the marketing is poor, yes they need somebody in place - but up to Paul Brown's illness the club was starting to make some strides (in my humble view)- since last summer though the club have been hamstrung. Maybe, in hindsight, they should have got in a temp / contract marketing guru to keep things going. May be they tried and everyone they approached said "...Na, no thanks..".
We don't know, we don't attend the board meetings. Please lets just give it a rest on this subject and let PB get on with it. If come December it is another shambles then I for one will agree with you all on this matter.
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| Quote ="retirethename"
Yes the marketing is poor, yes they need somebody in place - but up to Paul Brown's illness the club was starting to make some strides'"
Really? Where? Can't believe you are using that as an excuse tbh.
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| Quote ="Dave Lister"Really? Where? Can't believe you are using that as an excuse tbh.'"
No I am not using it as an excuse, the club had a clear plan under Paul Brown. Communications were improving. The club were tying up players, getting ahead of the recruitment curve - and we are seeing the benefit of that this season on the pitch with a stable squad.
Things seemed very professional. Then bang, "...sorry guys got to go - not well...". Unfortunately Boss Hogg could not grasp and maintain the plan until somebody better suited came along.
What happened to Paul Brown, did he recover? Not a jot about the guy.
Most businesses / clubs would struggle to survive with the kind of cr&p the club has had to deal with in recent times.
Marketing of Quins RL is like the MP's expenses scandal to most of you out there. your like the Daily Telegraph squeezing a bit more and bit more out of a boring subject.
Yes we know it needs to improve, now let the club get on with it.
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| Actually, I think the club has less time to get things moving than the stated 30 home games. A lot less. The new licences will come into effect season 2012, so that means the RFL will have to announce who has won the 14 (or maybe 16?) licences by mid 2011 at the latest, otherwise promoted teams will have no time whatsoever to get up and running. Going by the previous licencing process that means clubs will have to submit their applications six months before that, ie end of 2010 / start of 2011.
Which means that the club has next season and the remains of this to demonstrate that it is capable of hitting the targets set. In other words less than 20 games.
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| Quote ="retirethename"Yes we know it needs to improve, now let the club get on with it.'" get on with what
Seriously, if this season (or even the last 2 months) is anything to go by, then the club have no clear and defined plan. To put up that rasing attendances is PB's main aim on the website points to the club being aware of the problem. It's just that a drop in average attendances this year at the half way stage of the season isn't really a good start is it?
I fully appreciate that I bang on and on and on and on about this, but let's face it, the development of future players and the community work being done, whilst great, won't pay the bills. Bums on seats are what will make the club successful in the long run.......and as the players and coach have started mentioning it, the time for empty promises is over.
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| We're not going to get the social scene down just yet.
"hey guys do you want to sit in an empty stadium with no atmosphere, watching a game we dont know and players we've never heard about, at the same time as England are playing on telly.
We need bums on seats and need to get the locals involved.
I dont know if this has legs, but it would generate some coverage (free marketing) but has the club tried to get the other Richmond clubs on board, Richmond, Welsh, Hampton FC etc to offer a borough season ticket that grants you unreserved entry to all games all year?
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| Quote ="Darthchris"We're not going to get the social scene down just yet.
"hey guys do you want to sit in an empty stadium with no atmosphere, watching a game we dont know and players we've never heard about, at the same time as England are playing on telly.
We need bums on seats and need to get the locals involved.
I dont know if this has legs, but it would generate some coverage (free marketing) but has the club tried to get the other Richmond clubs on board, Richmond, Welsh, Hampton FC etc to offer a borough season ticket that grants you unreserved entry to all games all year?'"
Good idea plus London Scottish, Rosslyn Park and Ealing for the West London Rugby ticket!
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| Quote ="gutterfax"
40% is the figure we would need to achieve 1 point..'"
Perhaps the removal of the seats from the South Stand witnessed on Saturday is an attempt to meet the figure ?
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| some of you are harbingers of doom, no matter how many thousand attend a game at the stoop it is certainly better than not having a team to support. just think, those who attended the game wouldn't have watched a game of rugby league if their was no team in the capital, quins are as vital to our game as saints, leeds, w***n etc etc etc etc.
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| Quote ="Fingerposts Finest"some of you are harbingers of doom, no matter how many thousand attend a game at the stoop it is certainly better than not having a team to support. just think, those who attended the game wouldn't have watched a game of rugby league if their was no team in the capital, quins are as vital to our game as saints, leeds, w***n etc etc etc etc.'"
i agree, the only problem i see was why it took so long to get a London club involved.
Eventually some midland clubs will get involved and link it all up and all these Flatcapper anti expansionist will eventually die out
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| Quote ="Wire_Yed_79"sometimes i think you are deliberately obtuse.
compared to the rest of london it's not great.
compared to rest of the country it's great.
It's not on the tube network for a start.
It's in west London which i know for a fact is the most congested part of the capital (yes i have proof of that)
Brentford for instance you can catch a few buses from zone 1 to the old ground at Griffin park and the tube station was a short walk away unlike Twickenham with the exception of ONE route out of Hammersmith.
Yes there is the train link but not actually part of the TfL network therefore more expensive.
It (in regards of London) is probably the worst served area for public transport.
Compare that to if you played at QPR or still at Griffin park which is catered for the public transport user'"
The net tube station to Brentford (South Ealing) was a lot further away than the station at Twickenham, and it was a less pleasant walk along a busy road with a massive junction to negotiate if walking. On Sundays Brentford train station was served by one train per hour that departed a few minutes after the end of the match, meaning you'd just miss it unless you left early or were an Olympic 800 metres medallist.
Twickenham has trains into London every few minutes on every day (you're unlikely to wait more than ten minutes at any time) and they link up with the Underground network at Richmond. The ground itself is far better and it's easier to get to for many people, and you don't have to worry about waiting another hour or finding an alternative route if you just miss one train.
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| Quote ="Wire_Yed_79"i agree, the only problem i see was why it took so long to get a London club involved.
Eventually some midland clubs will get involved and link it all up and all these Flatcapper anti expansionist will eventually die out'"
i think that the "flatcappers" are finally coming round to the idea of a team in the capitol, at least quins are on the up unlike some heartland clubs...
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| Quote ="Prince of Denmark"The net tube station to Brentford (South Ealing) was a lot further away than the station at Twickenham, and it was a less pleasant walk along a busy road with a massive junction to negotiate if walking. On Sundays Brentford train station was served by one train per hour that departed a few minutes after the end of the match, meaning you'd just miss it unless you left early or were an Olympic 800 metres medallist.
Twickenham has trains into London every few minutes on every day (you're unlikely to wait more than ten minutes at any time) and they link up with the Underground network at Richmond. The ground itself is far better and it's easier to get to for many people, and you don't have to worry about waiting another hour or finding an alternative route if you just miss one train.'"
Forgive my poor punctuation on that and i was slighty unclear Twick St to the stoop is not far i wasn't comparing distance of SEailing and Twick St.
More the lack of buses from the busier parts of London to Twickers and the fact that Twickers Station isn't part of the TfL network therefore more expensive to travel.
Quote Brentford for instance you can catch a few buses from zone 1 to the old ground at Griffin park and the tube station was a short walk away=orange, unlike Twickenham with the exception of ONE route out of Hammersmith. '"
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| Quote ="Wire_Yed_79"Forgive my poor punctuation on that and i was slighty unclear Twick St to the stoop is not far i wasn't comparing distance of SEailing and Twick St.
More the lack of buses from the busier parts of London to Twickers and the fact that Twickers Station isn't part of the TfL network therefore more expensive to travel.'"
Why would you want to get a bus from busier parts when the tube to Richmond or train to Twickers is fine?
Oh and Twickers is on the TFL network, you can buy thru routing from any tube staion, travelcards and passes work just fine too.
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