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The cheapest tickets to watch SL champions St Helens this year are £23. Wigan are the same price.
Just went on the Broncos website looking for tickets to one of the early games and it appears the asking price for admission is £25!!!
https://londonbroncosrl.com/match-day-ticket-sales/
Surely this can't be correct?
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The cheapest tickets to watch SL champions St Helens this year are £23. Wigan are the same price.
Just went on the Broncos website looking for tickets to one of the early games and it appears the asking price for admission is £25!!!
https://londonbroncosrl.com/match-day-ticket-sales/
Surely this can't be correct?
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| You're comparing St Helens' cheapest ticket against Broncos' most expensive?
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| It would be interesting to know how the club plan on converting potential supporters into supporters?
That gate price is a huge dis-incentive to people thinking about trying something new (if correct.) It's a large sum for a family with two teenagers to put down on the off chance they may enjoy something.(Almost as much as my season ticket.) Most Londoners fall into the never watched rugby league live category.
I hope they have a scheme of planned offers to local groups etc to try and get people through the gate for the first time.
I get the club needs £x to survive and £2 to get in isn't viable. However, there seems to be a contradiction between the pricing policy and the work we have been hearing about to try and drive the next generation of fans.
It'll be interesting to see what London Irish charge when they move into Brentford. The suspicion must be that it'll be offers all over the shop given the ground capacity and the fact they have been in Berkshire for years, meaning the all but have to generate a new support base. If so, £25 to watch us will become an even harder sell locally
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| Quote ="nadera78"You're comparing St Helens' cheapest ticket against Broncos' most expensive?'"
How can I get a cheaper adult ticket for a Broncos game? There's only the £25 ticket available for adults.
When I last went to London 2 years ago the tickets were £15 (which included a £5 early bird discount).
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| Surprised there is only a single flat £25 entry. Ground entry should be cheaper (say £15) to attract new fans.
Ealing Trailfinders charge £20 (£10 concessions) with children under 16 getting in free.
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| Paying SL prices for second tier rugby
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| A load of moaning. Saracens top ticket price is £79 down to £30 for the cheapest ground pass & they're (or will be), in the RU Championship in a few months. Pay your £25 or better still buy a £125 season ticket and support the club instead of groaning.
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| Saracens are the champion team of the last few years in Europe with half of England's team plus other internationals where you get a seat in the stand.
Tickets at Ealing are to watch second rate rugby stood on the edge of the pitch- see the difference.
Season tickets are £149 not 125
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| If Broncos had grown their crowds from a few hundred per game to approaching 150k ticket sales last season, I'd expect them to do similar to Saracens
Unfortunately Broncos aren't quite there and need to attract new fans or they will probably fail at some point. A far better comparison would be what Saracens were charging when they played in front of a few hundred at Enfield FC in the 90's (plus a bit to allow for inflation.) I'd be very surprised is they were premium pricing then.
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| I despair of the Broncos at times. On the field & youth development work are great but sometimes I wonder if they are actively discouraging people to turn up at Ealing.
£25 to watch (often part-time) second tier rugby league at a glorified training ground is absurd.
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| Quote ="wire-quin"Saracens are the champion team of the last few years in Europe with half of England's team plus other internationals '"
They (the Saracens management) cheated, rather like Melbourne Storm and deserved massive deductions 10 years ago. Pay yer £££ and support the boys.
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| Most of us on this forum do. It's not us the club really need to worry about. It's what those they are trying to attract for the first time or those they are trying to convert to more regular visitors think.
£25 isn't an issue in itself. If there is a thought out plan to attract people thought the gate with offers etc, Work with the community, become community focused, hook them in and then sell lots of cheap season tickets, I would get where they are coming from. Hopefully we'll see evidence of that plan soon.
If we are relying on people blundering through the turnstiles for the first time off their own back and splashing out knocking £100 for 2 adults and 2 teens, before travel, proggie, good etc, I think we may have a slightly flawed strategy.
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| Quote ="Torbreck"They (the Saracens management) cheated, rather like Melbourne Storm and deserved massive deductions 10 years ago. Pay yer £££ and support the boys.'"
That's completely irrelevant. What the fans have seen is a great team playing top class rugby unlike what we are going to get at the Broncos
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| Irreverent my . Saracens (management) cheated and the only reason they won so many titles thus attracting fans/money from behind their rope fenced field. London Broncos need to win something other than the MPG to gain support from outside existing RL fans.
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| Quote ="Torbreck"A load of moaning. Saracens top ticket price is £79 down to £30 for the cheapest ground pass & they're (or will be), in the RU Championship in a few months. Pay your £25 or better still buy a £125 season ticket and support the club instead of groaning.'"
I started the thread and I'm one of many potential away fans somewhat aggrieved at being asked to pay £25 to watch second tier RL on a ground which is at best third tier, especially from a viewing point of view.
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| Quote ="The Phantom Horseman"I started the thread and I'm one of many potential away fans somewhat aggrieved at being asked to pay £25 to watch second tier RL on a ground which is at best third tier, especially from a viewing point of view.'"
You raise a valid point.
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| There is no need to stand on the edges. Has everyone forgotten the massive shiny brand new 1000+ seat enclosure built last year? Anyone can sit in it for the walk-in price. AS an aside, I'd love to know if the bar/bogs/shop underneath has been completed.
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| Stop talking about that 1000 seat stand right now. It's never going to be built, the locals will never allow it, there is no planning permission, it's not there, it's a figment of the imagination.
That's meant as a joke by the way.
As for ticket price, it is what it is, yep its top end but not most expensive in the league. Maybe dropping the price to a flat rate of £10 or £15
Would it make any difference to numbers through the gate, personally I dont think so
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| Quote ="northernbloke"Stop talking about that 1000 seat stand right now. It's never going to be built, the locals will never allow it, there is no planning permission, it's not there, it's a figment of the imagination.
That's meant as a joke by the way.
As for ticket price, it is what it is, yep its top end but not most expensive in the league. [size=150Maybe dropping the price to a flat rate of £10 or £15
Would it make any difference to numbers through the gate, personally I dont think so[/size'"
And there lies the problem. People in London are not staying away for the sake of £10. They are staying away because they don't care about a Northern sport that they occasionally like to watch on TV but have zero interest in attending.
The club would lose somewhere in the region of £5000 per game at a guess if they knocked £10 off around 500 ticket buying fans.
I'm not convinced there are 334 people who would jump at the chance of coming if it was £10 cheaper to make it a successful plan.
You would be amazed at how many people from all walks try and get free tickets from the club with a variety of excuses and reasons. I know some personally through business. They do not come unless they are on a free ticket. There are also fans who ask on facebook if anyone is not using their season ticket to avoid having to pay, something I had my say about and was shot down by those asking for the tickets but in my opinion it is not on. I know an ex player that could come for free but pays because he understands that is the only way he can still support the club now.
The club needs ticket money, desperately, it is their second biggest income source after central funding (excluding DH) and people are getting good value most weeks. It is a bit on the steep side compared to other clubs in the Championship however it is an expensive part of the Country generally.
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| Quote ="northernbloke"
As for ticket price, it is what it is, yep its top end but not most expensive in the league. '"
Which other Championship club costs more than £25 as the cheapest adult entrance price?
In fact which SL club costs more for the cheapest adult entry price?
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| Quote ="MonkeyLover"The club needs ticket money, desperately'" Indeed, hence inexplicable why they do so little to grow the fan base.
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| Quote ="jbuzza"Indeed, hence inexplicable why they do so little to grow the fan base.'"
What is it you would like to see them do?
*Give free tickets away? Tried that, people don't come again.
*Sign Jarrod Croker? Tried the big name, even the Aussies based in London don't care.
*Reduce the price? See my previous comments.
*Spend money on magic marketing to suddenly turn people into Rugby League fans? Who is going to pay for it whilst the club is losing millions?
*Give tickets to Junior teams? They don't turn up. Most of them would have to travel for hours.
I am genuinely interested in seeing your plan to increase attendance. If it is good then I can ensure the owner and CEO get to hear it and look at putting it into practice. Just remember, as per point 4, there isn't any money for a magic marketing campaign on the underground or in the Evening Standard. Your plan has to be free.
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| Sounds like we might as well pack up and go home then. At some point someone needs to try and build the fan base, will prob take an initial outlay for long term results but as we stand we are sleepwalking along. Looking around at the squads in the Champ, I cant see us having enough to trouble a few other sides, we just dont have the depth.
Hughes has kept us going, and fair play but he has made so many mistakes with the club its his own fault he is having to pay out!!!
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| Quote ="MonkeyLover"What is it you would like to see them do?
*Give free tickets away? Tried that, people don't come again.
*Sign Jarrod Croker? Tried the big name, even the Aussies based in London don't care.
*Reduce the price? See my previous comments.
*Spend money on magic marketing to suddenly turn people into Rugby League fans? Who is going to pay for it whilst the club is losing millions?
*Give tickets to Junior teams? They don't turn up. Most of them would have to travel for hours.
I am genuinely interested in seeing your plan to increase attendance. If it is good then I can ensure the owner and CEO get to hear it and look at putting it into practice. Just remember, as per point 4, there isn't any money for a magic marketing campaign on the underground or in the Evening Standard. Your plan has to be free.'"
If this is the prevailing view at the club then you rather underline my point. Why be so negative if growing the fan base is essential to sustainability ? It's not right to simply accept the situation.
There have been times in our history when the home fan base has been much more healthy. We have actually seen a steady decline over around ten years so the drop to Championship probably has little to do with this. In fact, as a fan we are arguably a more entertaining prospect as a competitive Championship club than a poor SL one.
Personally, I don't accept that there is no audience for RL in a city the size of London where many other non traditional sports can attract decent crowds. RL is a relatively simple, fast and exciting game so we also have a great product.
I would dispute most of your specific claims:
Giving away free tickets - it perhaps depends who are giving tickets to and how you follow up with them. I suspect many of our core fan base were first brought to a game by someone else who was already a fan and got into the game as a result. They would have explained what was going on so you could easily get into the game. If the club is just giving away tickets to random people without taking the trouble to nurture them then is it any surprise they don't come back.
Signing big names - what evidence do you have that this doesn't work ? There is another thread on here about our best players. A lot of the players being mentioned are from times when we had a bigger fan base. If you actually look at the data there is a direct correlation between our best average attendances in SL and our win %. In the past, better players and therefore teams have coincided with bigger crowds. Fact.
Reduce the price - if this doesn't work then why is it used in so many other situations ? Perhaps the club don't execute and follow up very well on this. Who is being targetted ?
Spend money on magic marketing to suddenly turn people into Rugby League fans? - While many in London do not know about RL, there is an abundance of sports fans. With football and RU become increasingly sanitised, perhaps RL has somewhat of a USP. If we can get sports fans to games, and make sure they understand what is going on then some of them will like it and come back. However, we also need to improve the overall experience. Again, something we have done so much better in the past. Think back to the days of Chris Warren, the matchday experience included half time kids games, post match interviews in the bar, bands etc. Seemingly much more energy was put in to attracting people to games.
So let's be more positive. We have a great game and a (hopefully competitive) Championship team. That is the bedrock of what the club need. The rest is down to the club making the experience as good as it can be and targetting the right people. Like any successful venture that will require effort and investment.
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