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| OK, Wakey and Catalans aren't traditionally big draws and the wakey gate was 76 people up on 2009, but WTF are the club up to? The Massive Marketing Campaign seems to have really kicked in....resulting in our lowest home gate against Catalans and I believe our 5th lowest home gate since 2000.
With Salford(2,663) and Huddersfields (2,800) visits a month away, and neither being massive draws the club may find themselves 1/3 of the way through an important HOME season with an average gate of under 3,000.
In 2005 we were nearly at 4,000 and in 2006 we were at 4,200......where have these people gone? What is being done to get them back?
OK, there were lots of OTHER things to do on Sunday, but 2,330 is a disgrace. These are the games that if you are going to give tickets away should be targeted. Close games traditionally and exciting ends......but no, we will probably see the same mistakes being made again and get our 1 bumper crowd of the season to witness us get hammered by someone It really isn't brain surgery......you target the games that may well be close or exciting......increasing the chances of getting newbies back.
I would fill the Stoop with free tickets for the Salford game......balls to viral marketing and oyster card holders......give free tickets out in TNT, the local paper.....any way you can. Take a chance....stop dipping your toe in the water. Regardless of what it costs in lost gate receipts and extra stewarding.......this is the only way to get mildly interested people through the gate. Once they are there.....find out who they are and market to them heavily.....
5,000 oyster card holders cost £1,500 + VAT........money well spent? It managed to trim 209 off the Catalan gate from 2009 and deliver 600 less than the average gate against them.....outstanding work.
Sorry, but every ST holder should be sent 10 tickets to the Salford game NOW........if that leaves 5,000 to give away in TNT etc...then so be it, but FFS, something has to change.
As wire-quin will no doubt point out, I am not a Marketing professional, but that's the problem with London RL.......no Degree in Marketing or previous experience can prepare you for this job.....
If anyone doubts that we are in trouble regarding a licence next time I suggest you look at the number below for 5 minutes and see if it makes you as depressed as me
[size=2002,330[/size
If Salford manage to start building a stadium in the next 12 months we are in big trouble, regardless of what Lewis says
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| The guy on the radio reckoned there were around 1000 people there in reality.
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| Yawn-Stick to filling Auckland Warriors ground up. We've heard it all before.
Maybe our speedway fan in Oxford and all the other Sunday is the only day to play due to.... will provide some explanation for the poor gate today. They cant even blame the sun in your eyes rubbish as there was none to be seen.
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| Quote ="Dave Lister"The guy on the radio reckoned there were around 1000 people there in reality.'"
Rubbish. I was there and I thought it was around the 2,500 mark. I was sat right in the middle and it was pretty busy. These crowds aren't good enough and I really thought the 3,000+ was attainable today. However, it was disappointing. The bl**dy rail engineering works always seem to conspire against Quins too.
I was chatting to a few folk on the way back. Is there any hope of increasing "local" support with the Union side so pro-active in the immediate area?
I enjoy going to the Stoop. The fans seem to enjoy themselves. The atmosphere is getting better. But just not enough bums on seats.
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| Quote ="Shoe Shine Johnny"Rubbish. I was there and I thought it was around the 2,500 mark. I was sat right in the middle and it was pretty busy. These crowds aren't good enough and I really thought the 3,000+ was attainable today. However, it was disappointing. The bl**dy rail engineering works always seem to conspire against Quins too.
I was chatting to a few folk on the way back. Is there any hope of increasing "local" support with the Union side so pro-active in the immediate area?
I enjoy going to the Stoop. The fans seem to enjoy themselves. The atmosphere is getting better. But just not enough bums on seats.'"
It always is busy in the middle. Its when you can't get seats together in the outer 2 blocks that you know the stand is over half full.
Are the club counting all season tickets or not? 2 of us didn't bother. And a few others on these forums. Similar effect probably in effect across our fanbase.
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| I always sit at the end of the stand, and actually stood down by the front for the last fifteen minutes. From my seat it looked like the worst crowd in my three seasons attending, from standing at the front, sadly I'd say the 1,000 figure was close to the actual numbers there
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| Surely the time is now approaching where a leap of faith is required , if you are to avoid the unthinkable
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| Quote ="wire-quin"Yawn-Stick to filling Auckland Warriors ground up. We've heard it all before.
'"
Right on time...
Quote ="gutterfax"As wire-quin will no doubt point out, I am not a Marketing professional, but that's the problem with London RL.......no Degree in Marketing or previous experience can prepare you for this job.....'"
Yes...you've heard it all before and chances are will continue to hear it because while we may have a new marketing team, but we are getting the same old results from them.....SFA. Are we going to give them "time"? I seem to recall the club giving someone time previously and we sold 1 box in a season......how much time do they need?
I would love to see the next 2 games get 3,000+ crowds, but that would still not bring us any nearer to the 5,000+ needed.........
What would you do Wire-quin? Seriously, if I bore you with my musings on marketing fine, but telling me to stop is just childish. If you want to debate what may or may not work getting people in fine, but if all you can do is say how tedious I am I suggest you just avoid my posts
BTW, I am in Wellington, so the Warriors really aren't my problem as they are the Aukland Warriors in everything but name.
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| Fax you have a good point. My local football team recently offered free enty and tripled its crowd and made more money than a normal Saturday. Did not have to pay tax, gained donations, sold more burgers and beer. The last two games (all pay) have resulted in the same crowd numbers as before the free entry! However the move resulted in free local press and radio coment which can only be a good thing. Winning today helps but it will be a long struggle.
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| It is fortunate the boys dug deep and put on such a stirring performance because that was a Championship attendance. Surely it is now time to give tickets away, do some really dynamic and see if there is an audience out there waiting to be asked. It must be difficult for the players to raise their game in a stadium that is a sisxth full. If we had lost it would have seemed like a funeral wake.
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| Offering free tickets is not a short term answer , it needs to be a long term strategy , the problem with that is the worry [ one that has been repeated to me by SL chairmen when discussed that existing paying spectators will take up these freebies and revenues will suffer
The answer to this has to be communication , you have to convince your existing fan base that if they do abuse this initiative then quite simply they will not have a club to support , but if you do not try these type of things they will also not have a club to support
Very difficult , but surely do able with a bit of initiative
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| quins wont be dropped from super league remember mr lewis came out and said that quins are to important to super league for no reason. but come on crowds of 2,330 is shocking and not good enough for super league, no super league licence for the quins
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| ok have mentioned this a couple of times!! if you are not going to give tickets away then target interested areas and discount tickets
Its the in thing at the moment with what is going on with afghan and the whole help for heroes thing, look at the cas game this weekend and there away shirt
Is it London Irish that play at the mad stad!? they offer all navy personel half price tickets on any home game!!
Yes I am military and no am not trying to get cheap tickets for myself but have a look at the joint service interest in Rugby league, if 2 ships companies can turn out 2 squads to play each other on a wed then there is the interest there
Look at the army squads all based in the South Sw area
Rl is pretty strong in the Navy!!! Portsmouth! a pretty big navy base is not that far from London
not trying to be biased to the mil so why not target all the blue's and two's in london and south south west area!!!
we have a potential massive catchment area!!!
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| Hands up on here anyone who couldn't get 10 mates to come to the Salford game if they got a free ticket? Seriously.....1 month until the game...surely getting 10 mates/family/colleagues wouldn't prove to hard would it?
If the 2,330 fans had been given 5 free tickets for Salford then we would be looking at a gate of 13,000.......a full house? Open the entire ground and make everywhere apart from the East unallocated seating......get Every School in the area involved, run a competition for a Box for the season, a decent band and half time entertainment.....really push the boat out and give ourselves a chance of attracting some newbies to come back.
I really don't know what else to suggest other than free tickets as the massive marketing campaign planned and executed by marketing professionals obviously hasn't worked. 2,663 is the average gate for Salford......how much of a shot in the arm would it be to the club, the players and the media if we were to fill the Stoop?
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| Quote ="number 6"news.bbc.co.uk/sport1/hi/football/teams/m/mansfield_town/8502204.stm
has your marketing team considered trying this, worked well for mansfield town, even if fans did pay as little a 3p'"
Like it!
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| GF - the one issue I have with you is that whatever the club do seems to be wrong in your eyes. At last some marketing initiative in the Oyster Card holders - no you slag it of.
I was a bit perplexed in the 2 4 1 offer - the only place I saw it was the facebook page - why wasn't it on the main site?
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| Giving free tickets away in a paper may be a success or it may not but why not offer every amateur club in and around London the free tickets...they have an interest in the sport as they are playing it so they will turn out.
If you want to do this and give away free tickets why not give them out next week at the Melbourne game? There will be a larger crowd there then normal so why not get people to hand out freebies?
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| 2 things-
Why would we announce a higher attendance than was there-Tax man!!
You only have to read the suggestions on here to realise there is no simple answer. Poster in railway stations, Flowers in roudabouts, free tickets but to who, let the Army in-what is the answer?
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| Your crowds are a disgrace to rugby league.
Do the honourable thing and quit the super league and let Barrow, Widnes or Halifax take your place !
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| Quote ="rpayne"Your crowds are a disgrace to rugby league.
Do the honourable thing and quit the super league and let Barrow, Widnes or Halifax take your place !'"
100% agree.
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| Quote ="gutterfax"Hands up on here anyone who couldn't get 10 mates to come to the Salford game if they got a free ticket? Seriously.....1 month until the game...surely getting 10 mates/family/colleagues wouldn't prove to hard would it?
If the 2,330 fans had been given 5 free tickets for Salford then we would be looking at a gate of 13,000.......a full house? Open the entire ground and make everywhere apart from the East unallocated seating......get Every School in the area involved, run a competition for a Box for the season, a decent band and half time entertainment.....really push the boat out and give ourselves a chance of attracting some newbies to come back.
I really don't know what else to suggest other than free tickets as the massive marketing campaign planned and executed by marketing professionals obviously hasn't worked. 2,663 is the average gate for Salford......how much of a shot in the arm would it be to the club, the players and the media if we were to fill the Stoop?'"
I'll hold my hand up. The price of the ticket (inc. freebies) is completely irrelevant to most of the people I know. It's entirely about the time commitment, especially that spent travelling. I'm not sure I would spend nearly 4 hours on trains, etc if I wasn't a committed long term supporter. Even one of my friends who used to attend regularly has been worn down by the time involved (coming from Essex) - the fact that he is a Wigan fan means that he doesn't have that extra incentive to make the effort.
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| Exactly right. I was hoping to get on the direct service from Reading (around 55 minutes). Instead I was off at Ascot, bus to Hounslow and then train the Twickers. It was 2 and a half hours each way.
To me, the issue is not with the loyal "travelling" in supporters, it is the need to get 1000-1500 more bums on seats within 10-15 minutes of the Stoop. I have no answer to that. As I said before, when you have the same club (different code) heavily marketing to the same community then it is a tough task!
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| Marketing RL in London is a thankless task with obscene competition from union and football - I'm at a university where the majority of students come from the home counties and London, and most of these people don't have a clue about league (the odd few know it as that "northern sport"icon_wink.gif. It's still a chicken and egg situation for Quins RL as it has been for the various other guises the London club has had. With poor to moderate success levels on the pitch, folk aren't interested in taking up support for a club in a sport that is already alien to them. Without folk being interested, there are fewer gate receipts with which to invest in playing staff/facilities/marketing. And the RFL can only help so much.
We all want a successful London club for the good of the game's national profile. There's mass untapped potential for crowds but it's a difficult process when the match day experience is probably limited by generally low atmosphere as a result of low away support and, fairly often, not much for the home side to cheer about ...
It's a big jump from the "heartlands" to expansion locations and it really wouldn't hurt to have another top level team near to London but that isn't really possible just yet.
The crowd this weekend was very poor for your fierce local derby I really hope things improve. Don't sack Mac
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| Quote Do the honourable thing and quit the super league and let Barrow, Widnes or Halifax take your place !'"
What sort of crowds would they get? Lets look back and have a think!
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