Quote ="jbuzza"Surely the focus should be on growing an audience at yet another location.'"
This with bells on. Everything else is simply window dressing. If you're going to attempt to sell a Brand, the first thing you need is brand awareness.
If you call me up and ask me if I would like to invest in attending a business networking evening, hosted by [uBRAND X[/u, it helps significantly if I have already heard of [uBRAND X[/u. The club needs to attract 1,500+ regularly, then invite local business owners to attend a game for free, with a pre-kick off business seminar specifically for them.
Cold calling local businesses and flogging them a networking membership is the realm of these guys.. [urlhttp://www.bni.co.uk/findameeting.php[/url.They are a global organisation and they are the biggest in the field....they currently have groups in Ealing and its surrounds.
