£99 grossly undervalues the product. The £15 pay on the day fee must be the cheapest in the league; with a season ticket your seventh game costs only £9 and the remaining six are totally free. That's if you go to every game of course.
I think having them so cheap encourages people to miss games when they're feeling a bit apathetic and the results and performances are poor. I had one last year, but as it was so cheap it felt easy to miss games as I didn't really feel I'd wasted a significant amount of money. (If I'd paid more I'd have been more minded to keep going and get some value for my money.) By the end of the season I'd more or less completely lost interest so didn't renew.
A few years ago I paid £300 for a "Gold" season ticket on the halfway line. I'd had a bit of a windfall at the time so splashed out, but I don't think £200 for a standard season ticket would be overpriced.
It doesn't matter what the ticket prices are if we go to Gillingham as I won't be there.
Quote ="markrammond"Of course you would have to trust to luck that this move is the right one of course. I've seen no data to suggest it is or isn't!'"
That's exactly why so many of us are so sceptical. We seem to make these moves over and over again, and they never seem to work our right in the long term. The fact that this move would entail moving right out of Greater London makes it the most radical switch so far. The club would need to replace all the disaffected current supporters who won't travel to Gillingham, as well as finding more new supporters to take the average crowd figure to a financially viable level. I just hope there's genuine reason to believe this will happen, and it's not just another gambler's throw of the dice.