If it's not a subbed channel but it IS encrypted that means it will be available to all Sky subscribers out of the tin but that's about it. If you've got a motorised dish, you [imay[/i find the channel on one of the euro satellites.

Believe its going to be part of the 'News & Events Pack' which is a non-premium mix but like you say needs some sort of Sky subcription to watch.....

I tested the channel on a non-Sky box last night at 11pm and it worked okay, although they were showing Yachting rather than the advertised Hurling. (maybe there was some hurling on the yachts later)

Can you get this channel on virgin media

no.