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| Quote ="SmokeyTA"Personally, =#FF0000:2yy6p5q7i think they can, and i think they can
You are starting to repeat yourself
So you think they can , but they dont , why is that ?
Or are you suggesting they are ? , because earlier you said they weren't , and if they are , is it working ?
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| Quote ="SmokeyTA"no, you wouldnt, that is part of marketing. =#FF0000But if you were, it would likely be a good idea to open a shop in Lahore, and one in Karachi, rather than two in neighbouring villages of Waziristan and then compare notes on how to sell on the dirt road between them, ignoring the third village.'"
But you wouldn't , because it would be stupid and pointless and a waste of money
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| Quote ="SmokeyTA"you could be a little more imaginative.
If Keighley and Halifax cant get themselves together to market to a town 4 miles away then we are simply prolonging the inevitable death of these clubs.
Personally, i think they can, and i think they can, which is why they dont want to share their approach to marketing because they both believe they can both attract people from these areas.
'"
Why would Fax waste money targeting Bingley when they have the whole of Calderdale to go at?
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| Quote ="a.n Other"Why would Fax waste money targeting Bingley when they have the whole of Calderdale to go at?'"
Bingo
As you have a better understanding of that part of the country
1 IYO are you in competition with any other Championship club for fans ,corporate support and sponsorship
2 Which towns/area's would you consider as viable to market HRLC in apart from Halifax itself , and would those towns/area's be in conflict with another Championship club ?
3 Do you think working with other Championship clubs is a good idea ?
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| Quote ="Starbug"Bingo
As you have a better understanding of that part of the country
1 IYO are you in competition with any other Championship club for fans ,corporate support and sponsorship
2 Which towns/area's would you consider as viable to market HRLC in apart from Halifax itself , and would those towns/area's be in conflict with another Championship club ?
3 Do you think working with other Championship clubs is a good idea ?'"
1 - Fans no, corporate support, potentialy along with sponsorship
2, The key areas are the ones on border with Bradford and Huddersfield such as Queensbury, Brighouse
3, Depends on what area?
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| Quote ="a.n Other"1 - Fans no, corporate support, potentialy along with sponsorship
2, The key areas are the ones on border with Bradford and Huddersfield such as Queensbury, Brighouse
3, Depends on what area?'"
Corporate and sponsorship is always a posssibility , that then comes down to whoever offers the best deal
So those borders with Bradford and Huddersfield would conflict with which Championship clubs ?
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| Quote ="Starbug"
So those borders with Bradford and Huddersfield would conflict with which Championship clubs ?'"
None
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| Quote ="a.n Other"Why would Fax waste money targeting Bingley when they have the whole of Calderdale to go at?'"
why wouldnt you?
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| Quote ="Starbug"
You are starting to repeat yourself
So you think they can , but they dont , why is that ?
Or are you suggesting they are ? , because earlier you said they weren't , and if they are , is it working ?'" sorry that should read, i think they can, they think they can which is why they dont want to share their approach to marketing because they both believe they can both attract people from these areas.
if they are, clearly it isnt working, but that isnt to say it cant, or wont.
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| Quote ="SmokeyTA"why wouldnt you?'"
Because, there are enough areas within Calderdale that need to be targeted. Is Bingley are big Rugby League area?
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| Quote ="a.n Other":1ipo5ois
3, Depends on what area?'" meaning every month each club would have a weeks worth of marketing done by a motivated , experienced team with the back up of a manager and shared knowledge of what works and what doesn't
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| Quote ="a.n Other"1 - Fans no, corporate support, potentialy along with sponsorship
'" so nowhere do people have the reasonable choice of supporting Halifax or another championship club?
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| Quote ="Starbug"My suggestion is that the RFL would supply a marketing manager who would be responsible for overseeing a team [ made up of one person from each club paid for by the RFL of people who would work for 4/5 clubs from one area [ Fax,KeighleyBatley,Dewsbury marketing the games in those towns , probably concentrating on whoever was at home in any particular week [ so one week they'd do 2/3 days each at Fax,Batley , following week at Keighley/Dewsbury meaning every month each club would have a weeks worth of marketing done by a motivated , experienced team with the back up of a manager and shared knowledge of what works and what doesn't'"
If the purpose of the marketing is getting bodies through the gates then i think its a great idea. But clubs would still want to market themselves to sponsors etc and i think they should keep hold of this responsibility.
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| Quote ="SmokeyTA"sorry that should read, i think they can, they think they can which is why they dont want to share their approach to marketing because they both believe they can both attract people from these areas.
if they are, =#FF0000clearly it isnt working, but that isnt to say it =#FF0000cant, or wont.'"
So either they aren't , which would suggest they cant afford to
Or they are , but are not doing it well enough or are not good enough at it
So the answer is ?
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| Quote ="a.n Other"Because, there are enough areas within Calderdale that need to be targeted. Is Bingley are big Rugby League area?'" i dont see it as an either/or situation. You can do both can't you?
and once you go that way dont you have the same problem but with Batley
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| Quote ="Starbug"So either they aren't , which would suggest they cant afford to
Or they are , but are not doing it well enough or are not good enough at it
So the answer is ?'"
improve.
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| Quote ="SmokeyTA"i dont see it as an either/or situation. =#0000FFYou can do both can't you?
and once you go that way dont you have the =#000000same problem but with Batley'"
Not with limited resources no.
What problem?
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| Quote ="a.n Other"What problem?'"
that there are areas like brighouse which Batley and probably Dewsbury may also see as an area they could tap into
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| Quote ="a.n Other"If the purpose of the marketing is getting bodies through the gates then i think its a great idea. But clubs would still want to market themselves to sponsors etc and i think they should keep hold of this responsibility.'"
Yes bodies through the gates is the main purpose , the help with sponsorship would tend to be off season , so would be more technical help in dealing with potential sponsors , corporate is possibly just a case of making calls , getting out to see them , so would not really be a conflict situation , as in the ' ducking stool ' match the derbies are one example where you really could ' push out the boat '
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| Quote ="a.n Other"Not with limited resources no.
'" then they need to be more creative
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| Quote ="SmokeyTA"that there are areas like brighouse which Batley and probably Dewsbury may also see as an area they could tap into'"
They could, but the majority of people from or living in Brighouse either class themselves as either Huddersfield or Halifax.
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| Quote ="SmokeyTA"then they need to be more creative'"
How do you suggest they do that?
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| Quote ="a.n Other"They could, but the majority of people from or living in Brighouse either class themselves as either Huddersfield or Halifax.'"
but a huge amount of them will have no bias whatsoever. They will have no link to either Hudds, or Halifax.
Now im not saying everyone in Brighouse is going to start going to watch Batley. Simply that it is understandable that Batley wouldnt want to share their marketing 'tricks' with Halifax because they are in competition for fans in some areas.
as a few examples where clubs could be a bit more creative, by all means market the league together, there are five clubs, Fax, Keighley, Batley, Dewsbury and Fev all pretty close together, they can get together and raise interest in the championships, then individually market themselves on the back of that. Market their games between each other together stressing their local rivalries. Make the club which wins most points out of the games between those 5 clubs unofficial 'champions of west yorkshire', would raise interest and wouldnt cost a penny, just bang on about it in programmes and club literature.
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| Quote ="SmokeyTA":1tb5bxgmbut a huge amount of them will have no bias whatsoever. They will have no link to either Hudds, or Halifax.
Now im not saying everyone in Brighouse is going to start going to watch Batley. Simply that it is understandable that Batley wouldnt want to share their marketing 'tricks' with Halifax because they are in competition for fans in some areas.
as a few examples where clubs could be a bit more creative, by all means market the league together, there are five clubs, Fax, Keighley, Batley, Dewsbury and Fev all pretty close together, they can get together and raise interest in the championships, then individually market themselves on the back of that. Market their games between each other together stressing their local rivalries. Make the club which wins most points out of the games between those 5 clubs unofficial 'champions of west yorkshire', would raise interest and wouldnt cost a penny, just bang on about it in programmes and club literature.'" would you suggest should be doing this ?
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| Quote ="SmokeyTA"but a huge amount of them will have no bias whatsoever. They will have no link to either Hudds, or Halifax.
Now im not saying everyone in Brighouse is going to start going to watch Batley. Simply that it is understandable that Batley wouldnt want to share their marketing 'tricks' with Halifax because they are in competition for fans in some areas.
as a few examples where clubs could be a bit more creative, by all means market the league together, there are five clubs, Fax, Keighley, Batley, Dewsbury and Fev all pretty close together, they can get together and raise interest in the championships, then individually market themselves on the back of that. Market their games between each other together stressing their local rivalries. Make the club which wins most points out of the games between those 5 clubs unofficial 'champions of west yorkshire', would raise interest and wouldnt cost a penny, just bang on about it in programmes and club literature.'"
I think you will find it's the minority in Brighouse that dont have any ties to Halifax or Huddersfield. This isn't about Rugby, I meant in general. Brighouse isn't a RL town anyway. Football and particularly Huddersfield Town is the biggest sport in Brighouse.
How would selling the rivalry between Fev and Fax be marketable to people in Bingley?
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