Now come on Pepe.

Are the going to move every game to Friday nights? As that is the only day that is advertised on the pictures i have seen. Are they planning on advertising different games on the lorrys?
It seems to be more about advertising the game for sky rather than getting people though the gates (not that it couldnt happen).

What difference does it make? If you see the sign and are interested you go and look it up don't you? I can't think that too many people who are influenced by this sort of advertising (it's more brand awareness than information giving) sit in their car and have to take the details down of the match there and then. It's about provoking interest. Build it and they will come. We've built it (let's face it with the new stadiums the sport has never been more attractive) and now we're telling them to come.



Increase in RL's worth to SKY = increased power for us at the negotiating table

Win-win!

Totally agree Mc

But you mentioned the increase in crowds at the games as a result of the advertising. Surely it would have a bigger impact if new potential customers knew when the games were? Isnt that normal when trying to get people though the gate?

Regardless of the above, if the advertising works and creates more viewers for SL on Sky and this increases the tv money then it will be worth the risk the RFL have appeared to have taken.

Is it not possible that people will see the lorry, watch a game on Sky, like what they see and then go and watch it live? IMO it's something different which is to be applauded and continues the RFL approach if trying to raise awareness of the game.

Once again this deal is primarily aimed at building watching on TV numbers and ultimatly a better TV deal , the advertising is subliminal, its just a shame SKY couldnt have got an advert featuring the trucks out now instead of the dodgy one currently being shown

As for the Betfair deal, would the clubs have spent their 60 grand share marketing themselves both as a live and a TV product? , or would they have just found another loophole foriengher to give it to?

Hopefully Stobarts will be working with the clubs on a more local basis, like having the trucks available to their community depts visiting schools and town centres / shopping centres with free or cheap ticketing offers

That will be up to the clubs, time to grow up and start to look after themselves

Potential customers are not lame. If the advertising gets your interest you go looking for it in the same way that when you see a film trailer you don't wait for it to tell you where it's showing you go and find out. People are a lot cleverer than we give them credit for lol.

Good post.

Most of this is true.

[urlhttp://www.bbc.co.uk/news/world-asia-16779547[/url


Whatever next.........?

Well, that will be when the RFL agree the new Championship sponsorship deal with ' Tony's fish and chip shop ' for free pudding, chips, and gravy delivered to Red Hall every friday lunchtime

So that will explain why adverts for shows, tv programmes, concerts, football games etc, all dont have a date of the game or time on them.....oh hang on..they do.

Am I mistaken, but dont some of them mention friday nights on SKY? , this is after all primarily an advertising campaign for SL on SKY

They certainly do.

Well there's your answer then



I wonder what we'll get from Premier Sports?

A guy doing community service carrying a sandwich board with The Championship's latest fayre written in chalk (two colours i'm led to believe). In Devon.

Cracking deal, I didn't expect two, I see you lot have battered Widnes today

It's actually quite impressive what they've got lined up, but for all the bilge offered up it would be funny to see your posts come true.

That's to promote events to SKY viewers. The purpose of using Stobart trucks is to promote Super League to people who see the advert and then might decide to go and see a game.

Nah, watch on SKY

And then go.

Well ultimatley yes, but the vagueness of it would suggest initially it being a TV based idea, hence why some of them have " Friday night on SKY " on them

I've seen Aldi, Lidl and Netto trucks on the motorways but I've got no inclination to shop at any of them. OTOH, if I see an Aldi, Lidl or Netto truck with a Sky Sports label and offer code for half price subscription to Sky Sports for six months, I may take notice.

Just because you haven't doesn't mean that nobody hasn't.