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| I'd love to hear some feedback from non RL supporters watching that. Curious to see what they make of it and if it made them want to tune in.
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| Johnny Vegas is what a certain part of the internet would brand a 'lolcow'.
As a standalone advert, it is amusing but will be forgotten by the end of this season. However, I think it would be great if the RFL paid Michael Joseph Pennington to do his Vegas persona all season long. Imagine him having YouTube meltdowns every time saints lost a game, coming on RLFANS to argue with opposition fans plus whatever else he gets up to on the terraces and elsewhere on Rugby AM or some old man’s pub. A car crash for the internet age..
Personally, I'd like to see a highlights reel placed during the Super Bowl ad breaks but it would be expensive. On the plus side an American club is looking to follow in Toronto's footsteps and I think our sport is most likely to see growth over there. Our professional leagues are so weak we could have a good number of recently established clubs from North America playing here in the next decade. Then they'll head back home to create something much more valuable than what Super League could ever be. Rugby League had its chance to thrive in the UK but that gift has been squandered over the years due to poor growth management by the RFL.
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| So we get one of britains funniest best loved most recognisable comedians and entertainers, a fine serious and comedy actor, friend of Hollywood heavyweights, and all round massive RL fan, and what do some RL fans do, moan like F**k call him thick fat northerner, and then wonder why our game is not more popular, with fans like this who needs enemies. It's a great ad And funny,
We got Richard Branson, Bradley wiggins, Russel crow and they did f**k all to increase popularity.
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| Quote ="rollin thunder"So we get one of britains funniest best loved most recognisable comedians and entertainers, a fine serious and comedy actor, friend of Hollywood heavyweights, and all round massive RL fan, and what do some RL fans do, moan like F**k call him thick fat northerner, and then wonder why our game is not more popular, with fans like this who needs enemies. It's a great ad And funny,
We got Richard Branson, Bradley wiggins, Russel crow and they did f**k all to increase popularity.'"
Oh and people compare to darts, well darts has had a resurgence due to playing to its strengths and championing its image listening to its fans, Rl contanly trying to distant itself from its past, bringing in rules that fans don't like, playing games on nights fans don't like, changing league format to something that nobody likes etr etr
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| I enjoyed the Ad. I sent the link to some of my mates who are footy fans and have no real interest in RL. They thought it was funny, and they didn't say "typical northern RL fan". Myself i would've liked to have seen a John Inverdale manakin, with JV stabbing him with a pencil saying "i f***ing hate you". People from all walks of life and classes would enjoy that.
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| Quote ="Look that's not enya"I enjoyed the Ad. I sent the link to some of my mates who are footy fans and have no real interest in RL. They thought it was funny, and they didn't say "typical northern RL fan". Myself i would've liked to have seen a John Inverdale manakin, with JV stabbing him with a pencil saying "i f***ing hate you". People from all walks of life and classes would enjoy that.'"
The only thing better than that would be if it was the real Inverdale.
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| Quote ="wrencat1873"Perhaps we shold have asked Farage and Theresa May to have a pint and discuss RL.
Yours
Fat Northern Rugby League Fan'"
Nice one Mr Cat !
Yours.
Not_Quite_Fat_But_Tubby_&_Working_On_It
PS. (For All)
Darts is a past time for fat alcoholics & is marketed at fat alcoholics by Breweries
& the Past Time Governing Body.
It is no more than a limp C0CK waving contest for P!$$H€AD$.
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| i think its funny... an irreverent poke at ourselves. or perhaps we don't like it when we have the mirror held up so we can see ourselves in it!
the nice thing is that the short appearances by the players make them look big... mean and athletic... nor do i mind the gentle poking of fun at other sports foibles... because its happening in a medium that we are doing that also to ourselves.
ditch the chip! and lets start to enjoy ourselves and our sport again!
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| As much as I hate 'settling' so to speak. A lot of RL fans need to realise that although we think this is the best game in the world, the vast majority in this country don't. We have to accept and deal with the fact that we are miles behind football, rugby union and possibly cricket/darts in terms of popularity. We aren't going to get past them anytime soon. What we need to strive for is a slow increase in coverage. Done well in that respect that BBC are live streaming amatuer RL in the Challenge Cup.
In terms of the advert, it's funny, entertaining. Has a pot shot at other sports (which all RL fans do anyway) he syas what we all think and feel. Accurately represents the emotions of a typical RL match. As someone said before yes, Johnny Vegas is an RL lover and maybe in an ideal world we wouldn't have him promoting the game. Yet we've had Russell Crowe (a Hollywood superstar) try promote the game on Sky Sports to no avail.
The only negatives I have with the advert is possibly some of the terminology used. And the lack of actual footage of the sport. For me it should be highlights of one or two classy tries, some monster hits in defence, then a clip of the Mic'd Up section, with maybe the monologue from Vegas over the top of most of it.
Unfortunately with the clowns in charge of the game at the moment. RL will continue to be 'sub-standard' and look amatuerish in terms of marketing the game. Get someone in charge with some brains. I mean Toronto do their own marketing etc and are miles ahead of anything the RFL have come up with.
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| I'm not a big Johnny Vegas fan so I can't say I find it brilliant but on the other hand its nowhere near as bad as some as the moaners on here are going on about. Anyway if you want a turd, passionless advert (which TBF advertises a turd, passionless competition) check out the 6 nations guff the BBC is putting out at the moment.
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| Quote ="vastman"Loved it,one of the true joys of RL and being is a northerner is our ability to laugh at ourselves. '"
This one.
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| Quote ="vastman"Loved it,one of the true joys of RL and being is a northerner is our ability to laugh at ourselves.'" Good for you, unfortunately not everyone who watches RL is a fat, dumb, loudmouth Northerner.
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| seen it for the first time today
not a fan
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| Let's face it, whoever we (Sky) get to front up an advert is unlikely to be everyones cup of tea, Vegas certainly isnt.
But, there is no denying that he is a real fan and follows St Helens and a lot of what he says in the advert is what draws the current supporters in and keeps them coming back and many RL fans dont enjoy football (although plenty do), they dont watch a lot of Union (again some do).
It's only supposed to give a "heads up" that the new season is almost upon us and it certainly does that.
None of the critics have said who/what they would want to see instead ??
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| Quote ="wrencat1873"None of the critics have said who/what they would want to see instead ??'" Treatment like a real, legitimate sport and not some type of regional backwoods aberration.
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| I think what you've ultimately got with this ad is something that is believable - and that's something good ads have to have. Jonny Vegas may be many things, but there's no question that he's a fan of the sport.
OK, he may play to a certain stereotype but as he says in the ad, "it's who we are" (whether you like it or not). You could give that script to Benedict Cumberbatch and whilst I'm sure it will look a lot more sophisticated than Jonny Vegas, it certainly wouldn't be believable.
If you want to start arguing that the sport needs content that appeals to a more sophisticated audience (and that's certainly something I've said the sport should be doing) then go ahead, but that isn't a task that starts and ends with a Sky TV ad. Sky TV isn't the RFLs or the 12 SL clubs' PR agency.
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| Quote ="wrencat1873"
None of the critics have said who/what they would want to see instead ??'"
Rugby League isnt great because it isnt Football, it isnt great because it isnt RU, or NFL. The cliched criticisms of another sport dont make us a worthwhile way for people to spend their time.
Its negative, its pandering, it has the image of those faux-salt-of-the-earth types holding court at the WMC bar telling anyone who will listen 'ow t'worlds gon t'pot cos a namby pamby young'uns n t'pc brigade.
At the very least, if we decided to go down the route of a Johnny Vegas surrealist rant or soliloquy, have one that is actually positive about the sport.
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| Quote ="bramleyrhino"OK, he may play to a certain stereotype but as he says in the ad, "it's who we are" (whether you like it or not).'" It's not who I am, or many other people who follow RL. This is a sport FFS, it's not some weird hobby like Morris dancing that will only ever appeal to weirdos, it's IMO the best sporting product in the world and I'm pretty sure you could show it to anyone anywhere in the world and they would appreciate it. So why is "who we are" a bunch of fat, dumb Northern slobs?
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| Quote ="SmokeyTA"Rugby League isnt great because it isnt Football, it isnt great because it isnt RU, or NFL. The cliched criticisms of another sport dont make us a worthwhile way for people to spend their time.
Its negative, its pandering, it has the image of those faux-salt-of-the-earth types holding court at the WMC bar telling anyone who will listen 'ow t'worlds gon t'pot cos a namby pamby young'uns n t'pc brigade.
At the very least, if we decided to go down the route of a Johnny Vegas surrealist rant or soliloquy, have one that is actually positive about the sport.'"
You didn't think that it was positive then ?
Vegas wasn't looking forward to the start of the new season . it looked like he couldn't wait.
We do have a "northern image" but, let's face it, that is where the game is played.
If we had Sir Steve Redgrave or Sir Andy Murray "selling" the game, it just wouldn't be believable.
Perhaps you should tell us exactly who you would have giving us the "2 week warning" that the season is about to start and what line they should take.
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| Quote ="wrencat1873"You didn't think that it was positive then ?
Vegas wasn't looking forward to the start of the new season
. it looked like he couldn't wait.
We do have a "northern image" but, let's face it, that is where the game is played.
If we had Sir Steve Redgrave or Sir Andy Murray "selling" the game, it just wouldn't be believable.
Perhaps you should tell us exactly who you would have giving us the "2 week warning" that the season is about to start and what line they should take.'"
Like the BBC having fans dressed up as Leeks , Cockerels and the like showing their passion for their sport , terrible isn't it ?
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| Quote ="wrencat1873"You didn't think that it was positive then ?
Vegas wasn't looking forward to the start of the new season
. it looked like he couldn't wait.
We do have a "northern image" but, let's face it, that is where the game is played.
If we had Sir Steve Redgrave or Sir Andy Murray "selling" the game, it just wouldn't be believable.
Perhaps you should tell us exactly who you would have giving us the "2 week warning" that the season is about to start and what line they should take.'"
No. What positive thing does it say about the game?
It criticises football, RU, NFL, cricket, tennis, diving, it shows Johnny Vegas has a few fundamental gaps in his knowledge about how the human body works, but it doesnt really tell us anything positive about the game.
As for the northern thing. Sean Bean is from Sheffield, Sir Patrick Stewart from Huddersfield, Malcolm McDowell is from Horsforth and grew up near Aintree. Sir Ben Kingsley was born near Scarborough and brought up in Pendleton. Alan Bennett is from Leeds. Northern does not equal uncultured.
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| Quote ="SmokeyTA"
As for the northern thing. Sean Bean is from Sheffield, Sir Patrick Stewart from Huddersfield, Malcolm McDowell is from Horsforth and grew up near Aintree. Sir Ben Kingsley was born near Scarborough and brought up in Pendleton. Alan Bennett is from Leeds. Northern does not equal uncultured.'"
Do you know whether any of these northern cultural icons have an interest in Rugby League?
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| Quote ="Uncle Rico"Do you know whether any of these northern cultural icons have an interest in Rugby League?'"
I think you have missed the point. Im not proposing any of these as spokespeople for our game, simply highlighting that 'the northern image' isnt defined as Johnny Vegas.
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| Quote ="headhunter"Treatment like a real, legitimate sport and not some type of regional backwoods aberration.'"
Looks to me like a an internationally known comdian passionate about his sports team saying things many other fans would be thinking about their team and their sport.
But please, do explain how the psychology behind the advert is wrong and only hints at RL being a "regional backwoods aberration" as you so deftly put it, you're wrong but I'd like to hear you explain it in a cogent and well argued manner.
crack on sonshine
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| Let's flip this round - could you see the premier league, the EFL, RU etc promoting the start of their new seasons through having an immature pop at other sports? Professionalism- it's lacking.
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