The logo's a bit unimaginative, but it's good enough IMO.
I particularly like that the word Rugby is really prominent. If that's deliberate, it's quite clever and will really get up the nose of the that other code that seems at times to think it has exclusive rights to the word.

The Stobart logo is almost always green or white with a red stroke (previously an even clumsier drop-shadow). They will have pretty strict marketing guidelines, as do all firms with such a strong corporate/brand identity. Why should they change them to suit the RFL, or your aesthetic sensibilities.

Not sure what you're getting it with 'cheap' Photoshop copy. Stroke is a pretty routine feature of most design applications and is particularly useful for sharpening the appearance of words on coloured backgrounds, something I reckon it achieves quite well in this case.

I noticed the same thing straight away>presumably this is stobart that have insisted on this as we know that SLE have been doing there level best to be seen as something completely different to the rest of RL.

Some people just are never happy.

"We dont have a sponsor, the RFL are a disgrace, were doomed"

"Ok, we have a sponsor but that logo is horrible. The RFL are a disgrace, were doomed"

"So they`ve changed the logo and its nice now, but the company name begins with an S, and I hate S`s. The RFL are a disgrace, were doomed"

Couldn't agree more. Thank god the majority of rugby league fans come nowhere near forums like this or there'd be queues a mile long at bridges all over the country.

I posted this at another site yesterday and was wondering what you guys think.

In Australia we have this Billionaire Trucking magnate called Lindsay Fox and he has thousands of trucks on the road nation wide every day.

On each truck at the back, he has this logo and it really stands out even when driving a fair way behind.



Instead of painting trucks and stuff like people have said which would cost heaps, all this sponsor would need to do is put a big sticker on the back with something like this and the Super League Logo, millions of people would see it every month, they could even have the website under it and people will still see it easy when stuck behind a truck while driving or at the lights/stop signs and it could be done as cheap as chips.

Free publicity and costs virtually nothing.

"You are passing another Stobart" [Insert ESL Logo

This shows it better.

I'm not normally one for taking much notice of what it says in The Sun, but according to them 'The haulage giants' lorries will become mobile advertising boards for clubs.'

You mean that same word "Rugby" that has been in exactly the same place on the logo for 10 years?

[urlhttp://www.ebay.co.uk/itm/2002-TETLEYS-SUPER-LEAGUE-GRAND-FINAL-PIN-BADGE-RARE-/370578588173?_trksid=p5197.m7&_trkparms=algo%3DLVI%26itu%3DUCI%26otn%3D4%26po%3DLVI%26ps%3D63%26clkid%3D5798363547267987307#ht_500wt_1413[/url


The same reason why any company changes their logo to suit the logo of the competition they're sponsoring, and vice versa. If they're unwilling to change a little bit of red, then we should be looking to make it fit into our logo as best as possible. A red and white logo inside a blue and gold shield just doesn't go for mine.


I said it looks like a cheap photoshop copy as it basically is the inside of the original rectangular SL logo cut and pasted inside a shield with the Stobart text cut and pasted inside also. Neither compliment each other.

It's not a massive issue, and it's not doom and gloom. It's just a really small issue but little things like this bug me.

Not that I think the issues are related either, but the new Stobart logo was in the top left corner of the SL website the other day, and today it has now gone back to the original sponsorless rectangular logo.

Super League shield complete with Stobart logo appears on the superleague.co.uk website now. Have to say it looks fine to me.

Not on my computer?

www.superleague.co.uk/ and there it is.

www.superleague.co.uk/ and there it is.

Still not on mine. Weird.

Do you ever stop complaining

No idea how to do screenshots but that is strange.

Maybe they didn't purchase the sponsorship rights in Hull

Or maybe it's only available outside the UK

Refresh the cache (I think that's the right phrase!) and it should appear. Can't see I'm keen on the 'shine' on the new SL logo - reminds me of the effect used in films with someones teeth shining!

There's the fella.

And there it is.

Weird, because it was there the other day. No idea why it went back!

Oh god, I thought you were all joking with that logo....

It looks fine, no need to get a mard lip about it.

Anyway, apparently details of the deal and the negotiations are in today's League Express. Alas, I am far, far away from a copy so if anyone could give a clue as to the gist that would be ace. Ta.

Sounds like its a much smaller deal from Stobarts than the Betfair one (£750,000 per year). But Stobarts will promote S.L on their lorries and P.R logistics.

Clubs voted on it by 6-5 i think...no surprise Widnes wanted to deal with the lorries



Should of taken the bigger money up front offer....terrible decision in my view.

The last rule of a dying business is advertise advertise advertise, now i'm not saying we are dying just saying how important advertising actually is.