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| Nothing has happened in the world of Rugby League (Super League to be precise as they do not acknowledge championship/league 1 clubs) for 6 days now, what a pathetic website.
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| Quote ="Budgiezilla"Nothing has happened in the world of Rugby League (Super League to be precise as they do not acknowledge championship/league 1 clubs) for 6 days now, what a pathetic website.'"
Or, a mickey poor effort by the sports' media machine.
Less than 2 weeks to the start of the season, there should be "news" breaking every day, to create some kind of "build up".
Maybe we should ask Big Nige to come back
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| Agreed.
It's not the BBC's job to be our PR machine. It's up to the PR machines at every club, and at Super League Europe, to be creating stories that the BBC feels that it has to talk about.
Aside from a few friendlies, what of interest has actually happened since Toronto sacked three players? And if nothing interesting has happened, what the hell are the marketing departments at the 12 clubs doing all day?
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| They could have an 'in brief/gossip' column, like totalrl & loverugbyleague.com have. If it's football, you can find out who Scottish club Albion Rovers have just signed.....FFS !
I agree Bramley Rhino not a lot has happened in the last 7 days or so, but they could have 'features/interviews' etc. But as they only pay to televise the challenge cup and SL highlights, doubt they will bother. They will just wait for Super league news to happen....
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| Quote ="bramleyrhino"Agreed.
It's not the BBC's job to be our PR machine. It's up to the PR machines at every club, and at Super League Europe, to be creating stories that the BBC feels that it has to talk about.
Aside from a few friendlies, what of interest has actually happened since Toronto sacked three players? And if nothing interesting has happened, what the hell are the marketing departments at the 12 clubs doing all day?'"
What are clubs supposed to do make stories up? If there is no news coming out of a club, then there`s no news? Its as simple as that.
For me i would hope the marketing department at my club was concentrating on how they can attract fans/Increase ticket sales which i have seen been pushed all over social media by most clubs.
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| Quote ="Wildcat26"What are clubs supposed to do make stories up?'"
Yep - that's kind of how it works these days; the PR/marketing function of any organisation provides 'news' items to as many outlets as it can, in the hope that it gets carried. I pay a company to do it for me - they made a story out of the appointment to a new job of someone who already worked for us, and it reached 600k people.
At the last media briefing I attended, the advice given (by an ex journalist) was that media outlets have slashed their staff to skeleton levels, so they have nobody left to go out and find stories - on that basis, they love it if you provide the stories for them.
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| Quote ="Wildcat26"What are clubs supposed to do make stories up? If there is no news coming out of a club, then there`s no news? Its as simple as that.
For me i would hope the marketing department at my club was concentrating on how they can attract fans/Increase ticket sales which i have seen been pushed all over social media by most clubs.'"
Yes. That's what marketing is - creating stories, creating content, constantly communicating with the media and pushing the message, the product and the brand. That's how it works. It's one element of how a club can achieve exactly what you describe - increased interest and, ultimately, increased sales. Social media is another element (although a lot of clubs are inexcusably poor at this), as is ecommerce, as is outdoor media, as is digital content, as is print and radio. It all matters.
At the moment, we're a week from the start of the season and it is barely in the concience of the media or anyone outside the RL bubble. That's not the fault of BBC Online, it's the fault of the clubs.
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| Quote ="Budgiezilla"They could have an 'in brief/gossip' column, like totalrl & loverugbyleague.com have. If it's football, you can find out who Scottish club Albion Rovers have just signed.....FFS !
I agree Bramley Rhino not a lot has happened in the last 7 days or so, but they could have 'features/interviews' etc. But as they only pay to televise the challenge cup and SL highlights, doubt they will bother. They will just wait for Super league news to happen....'"
The two websites you describe have teams dedicated to creating content for that audience. Their entire business model depends on the quality of the content that they produce on a very specific niche.
The BBC more than likely doesn't because, and I'm guessing here, the level of interest in it's RL content is minimal in the context of its wider sports coverage.
Again, the question needs to be asked closer to home - why does nobody give enough of a feck about the sport beyond a small number of people in a handful of M62 towns and cities? The answer lies with the sport's own failings.
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| Quote ="bren2k"At the last media briefing I attended, the advice given (by an ex journalist) was that media outlets have slashed their staff to skeleton levels, so they have nobody left to go out and find stories - on that basis, they love it if you provide the stories for them.'"
They wouldn't even need to go out and find stories, they could pop a look at the Sky Sports website and see stories they haven't covered. Not hard to have an article on Watkins and Houghton being named new captains of their respective clubs in the last few days.
It might not be their job to promote this sport but surely it's in their own interest to attract as many visitors to their site as possible. If fans of certain sports don't visit their site because of poor or little coverage then that's a failure by them regardless of the efforts or lack of by the RFL and clubs.Two wrongs don't make a right.
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| What does Dave Woods even do when he’s not commentating or posting a breaking news RL scandal? His last activity on Twitter was to retweet a great article the Daily Star wrote on Ste Ward and his mental health campaigning. As ‘BBC RL Correspondent’ he must be embarrassed.
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| Quote ="bramleyrhino"Agreed.
It's not the BBC's job to be our PR machine. It's up to the PR machines at every club, and at Super League Europe, to be creating stories that the BBC feels that it has to talk about.
Aside from a few friendlies, what of interest has actually happened since Toronto sacked three players? And if nothing interesting has happened, what the hell are the marketing departments at the 12 clubs doing all day?'"
They haven't even reported that......
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What's happened in the last 7 days?
Friendlies - Hull v Catalans, Cas v Leeds, Wakefield v Huddersfield? No reports or match coverage? Heck, I'm sure they cover friendlies for football.
RFL Secure New Kit Deal - www.totalrl.com/rfl-secure-new-f ... -kit-deal/
Media Days - All clubs have had media days across the last few weeks. Cas had theirs last week, I think Wigan had theirs this week? Why no news or interviews?
New SL Video - Albeit it's shocking but still we've had the Super League promo video, which they could have covered?
Micky Higham's retirement - Surely warrant something? Why no interview with him on his retirement as one of Super League's most decorated players for Warrington, Saints and Leigh.
Bradford Bulls and Toronto - dual partnership deal.
Personally. given that journalists just about cover any old crap nowadays - from footballers calling at the shop to their wives getting a new haircut, and journalists leaning on clickbait - I actually side with this being shocking journalism and a lack of interest from the BBC.
You're not telling me that none of these above could have been covered and that full-time sports staff could not have looked to update these? Sorry but this is shocking from the Beeb.
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What's happened in the last 7 days?
Friendlies - Hull v Catalans, Cas v Leeds, Wakefield v Huddersfield? No reports or match coverage? Heck, I'm sure they cover friendlies for football.
RFL Secure New Kit Deal - www.totalrl.com/rfl-secure-new-f ... -kit-deal/
Media Days - All clubs have had media days across the last few weeks. Cas had theirs last week, I think Wigan had theirs this week? Why no news or interviews?
New SL Video - Albeit it's shocking but still we've had the Super League promo video, which they could have covered?
Micky Higham's retirement - Surely warrant something? Why no interview with him on his retirement as one of Super League's most decorated players for Warrington, Saints and Leigh.
Bradford Bulls and Toronto - dual partnership deal.
Personally. given that journalists just about cover any old crap nowadays - from footballers calling at the shop to their wives getting a new haircut, and journalists leaning on clickbait - I actually side with this being shocking journalism and a lack of interest from the BBC.
You're not telling me that none of these above could have been covered and that full-time sports staff could not have looked to update these? Sorry but this is shocking from the Beeb.
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Quote ="Fully"What's happened in the last 7 days?
Friendlies - Hull v Catalans, Cas v Leeds, Wakefield v Huddersfield? No reports or match coverage? Heck, I'm sure they cover friendlies for football.
'"
They'll cover significant friendlies in football but very little beyond.
Kit deals get announced all the time. Why is a deal with a manufacturer that most people won't have heard of newsworthy to your average BBC reader?
Quote Media Days - All clubs have had media days across the last few weeks. Cas had theirs last week, I think Wigan had theirs this week? Why no news or interviews?'"
Most of the content from those events will be on hold until next week. I know that Kallum Watkins' captaincy announcement was covered by BBC Look North, but any media day coverage will most likely emerge in the next week.
Quote New SL Video - Albeit it's shocking but still we've had the Super League promo video, which they could have covered?'"
It's an advert. Why should the BBC provide news coverage for an advert?
Quote Micky Higham's retirement - Surely warrant something? Why no interview with him on his retirement as one of Super League's most decorated players for Warrington, Saints and Leigh.'"
That one I'll grant is a newworthy story but again, how many people outside of the RL bubble would be interested? Higham may be a gifted player and known in RL circles but in media terms he is, with the greatest respect, a pretty unremarkable sportsman. Even inside the RL bubble, Higham's last hurrah was only noteworthy enough for 4,500 people to turn up.
I suppose the question is how heavily this was promoted? How many journalists were invited? How much assess did Leigh / Higham grant?
Quote Bradford Bulls and Toronto - dual partnership deal.'"
Two clubs outside the top flight loaning players to each other. Is that newsworthy?
Quote Personally. given that journalists just about cover any old crap nowadays - from footballers calling at the shop to their wives getting a new haircut, and journalists leaning on clickbait - I actually side with this being shocking journalism and a lack of interest from the BBC.'"
This is a bit of a tabloid cliche in my view. And we shouldn't be happy with handing journalists any old crap. We should me more creative, more accessible, and looking at how we can really use new media to our advantage.
Quote You're not telling me that none of these above could have been covered and that full-time sports staff could not have looked to update these? Sorry but this is shocking from the Beeb.'"
Look at what else is going on in the sporting world. Do you honestly think that when attention is on the Premier League, the FA Cup, the football transfer window, the Australian Open, the Ashes, the NFL play-offs and Six Nations squad announcements, a dual-reg agreement between Bradford and Toronto even registers as a blip on the radar?
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Quote ="Fully"What's happened in the last 7 days?
Friendlies - Hull v Catalans, Cas v Leeds, Wakefield v Huddersfield? No reports or match coverage? Heck, I'm sure they cover friendlies for football.
'"
They'll cover significant friendlies in football but very little beyond.
Kit deals get announced all the time. Why is a deal with a manufacturer that most people won't have heard of newsworthy to your average BBC reader?
Quote Media Days - All clubs have had media days across the last few weeks. Cas had theirs last week, I think Wigan had theirs this week? Why no news or interviews?'"
Most of the content from those events will be on hold until next week. I know that Kallum Watkins' captaincy announcement was covered by BBC Look North, but any media day coverage will most likely emerge in the next week.
Quote New SL Video - Albeit it's shocking but still we've had the Super League promo video, which they could have covered?'"
It's an advert. Why should the BBC provide news coverage for an advert?
Quote Micky Higham's retirement - Surely warrant something? Why no interview with him on his retirement as one of Super League's most decorated players for Warrington, Saints and Leigh.'"
That one I'll grant is a newworthy story but again, how many people outside of the RL bubble would be interested? Higham may be a gifted player and known in RL circles but in media terms he is, with the greatest respect, a pretty unremarkable sportsman. Even inside the RL bubble, Higham's last hurrah was only noteworthy enough for 4,500 people to turn up.
I suppose the question is how heavily this was promoted? How many journalists were invited? How much assess did Leigh / Higham grant?
Quote Bradford Bulls and Toronto - dual partnership deal.'"
Two clubs outside the top flight loaning players to each other. Is that newsworthy?
Quote Personally. given that journalists just about cover any old crap nowadays - from footballers calling at the shop to their wives getting a new haircut, and journalists leaning on clickbait - I actually side with this being shocking journalism and a lack of interest from the BBC.'"
This is a bit of a tabloid cliche in my view. And we shouldn't be happy with handing journalists any old crap. We should me more creative, more accessible, and looking at how we can really use new media to our advantage.
Quote You're not telling me that none of these above could have been covered and that full-time sports staff could not have looked to update these? Sorry but this is shocking from the Beeb.'"
Look at what else is going on in the sporting world. Do you honestly think that when attention is on the Premier League, the FA Cup, the football transfer window, the Australian Open, the Ashes, the NFL play-offs and Six Nations squad announcements, a dual-reg agreement between Bradford and Toronto even registers as a blip on the radar?
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| Quote ="Wigg'n"What does Dave Woods even do when he’s not commentating or posting a breaking news RL scandal? His last activity on Twitter was to retweet a great article the Daily Star wrote on Ste Ward and his mental health campaigning. As ‘BBC RL Correspondent’ he must be embarrassed.'"
In Dave's defence he's been crocked up ill in bed as he had to cancel an event i had him booked for.
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| Another thread bemoaning the BBC for their lack of coverage....who'd have thunk it?
Biggest story in RL this week would have been the departure of 3 big names from the Wolfpack, but that club seemed extremely coy about promoting that story, so you can't really blame the BBC.
Roby to skipper Saints isn't a story, the Brownlee Brothers video was an embarrassment, Houghton will interest Hull fans, Rimmer wanting Woods job is hardly a surprise and there you have the content from SKY SPORTS.......the people that own the game. If they can't be bothered, then it's a bit lame YET AGAIN blaming the BBC for the games woes.
London Broncos collected the keys to their new Dacia Duster the other day.....nice to see our CEO got dressed up for the publicity shoot.
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| Quote ="bramleyrhino"Look at what else is going on in the sporting world. Do you honestly think that when attention is on the Premier League, the FA Cup, the football transfer window, the Australian Open, the Ashes, the NFL play-offs and Six Nations squad announcements, a dual-reg agreement between Bradford and Toronto even registers as a blip on the radar?'"
You make it sound like the BBC Sport department is 2 or 3 blokes that can't multitask. Each sport has its own dedicated page but apparently BBC can't have any new stories on there because a tennis tournament that takes place during the night UK time is on, late night weekend NFL games and Ashes cricket which read the same as the tennis. I don't think anybody is saying we should be having any current RL story on the main page ahead of these but the idea they can't update the RL page with a more recent story is weak.
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| Quote ="PrinterThe"You make it sound like the BBC Sport department is 2 or 3 blokes that can't multitask. Each sport has its own dedicated page but apparently BBC can't have any new stories on there because a tennis tournament that takes place during the night UK time is on, late night weekend NFL games and Ashes cricket which read the same as the tennis. I don't think anybody is saying we should be having any current RL story on the main page ahead of these but the idea they can't update the RL page with a more recent story is weak.'"
I'm not saying it's an issue of resource as such but at the end of the day, we are fighting for attention in a crowded media market and the best we can seemingly come up with is "the referees have got new shirts".
And this isn't just about the BBC - the media in general is seemingly not interested in what we have to say.
It makes you wonder just what the media strategies of the clubs actually are. If it simply involves sending press releases to the mainstream media, then it's no wonder they're failing. People in the media expect more, and there is more and more media out there.
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| Quote ="PrinterThe" because a tennis tournament that takes place during the night UK time is on.'"
Andy Murray made 5 finals in the Aussie Open......do you reckon those finals got TV figures comparable to the recent RLWC Final.....better maybe or do you think worse?...I've no idea who Kyle Edmund is or who he has beaten to get to the semi-finals, but you can be sure he's as well known in Yorkshire as any RL player......Tennis DWARFS most other sports i terms of viewing figures and media hunger......you should really have steered clear.
The GB grand Prix in 2017 got 450,000 viewers on SKY F1 and Channel 4 got just short of 2 million viewers for the highlights of the Aussie GP last year...........yet the F1 tab on the BBC site is shockingly short of new news.......could that be because it's the of season?
....if you think the BBC have an agenda, then stop visiting their site. If you want RL news go to a RL news outlet, but constantly banging on about how unfair things are is just pointless.
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| Quote ="Call Me God"Andy Murray made 5 finals in the Aussie Open......do you reckon those finals got TV figures comparable to the recent RLWC Final.....better maybe or do you think worse?...I've no idea who Kyle Edmund is or who he has beaten to get to the semi-finals, but you can be sure he's as well known in Yorkshire as any RL player......Tennis DWARFS most other sports i terms of viewing figures and media hunger......you should really have steered clear.
The GB grand Prix in 2017 got 450,000 viewers on SKY F1 and Channel 4 got just short of 2 million viewers for the highlights of the Aussie GP last year...........yet the F1 tab on the BBC site is shockingly short of new news.......could that be because it's the of season?
....if you think the BBC have an agenda, then stop visiting their site. If you want RL news go to a RL news outlet, but constantly banging on about how unfair things are is just pointless.'"
Didn't say it was unfair or an agenda (they're just your default buzzwords every time with threads like these), I said it was lazy and it is despite you thinking the BBC is perfect.
And churning out more pointless figures again, why? No one has said it should be headline main news ahead of the tennis, football or cricket. But each sport has its own dedicated page and they've done nothing with theirs. The point about the tennis (that you missed) is that it's taking place from around midnight to midday UK time......so does that stop them being able to write an RL story at 2/3/4/5pm?
And people will start going to RL sites for news instead of the BBC site and this isn't a failure by them how? They shouldn't be losing any potential visitors because of laziness. Any story in the last few weeks may not be massive news but putting them up (on the RL page) will at least have people visiting more to see if there's any more news, whilst visiting they're then likely to see a news story on another sport that they'll read, something that wouldn't happen if they visit an RL only site.
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| Got to agree with call me god a lot of it is stupid and bbc will not change so suck it and wait for the season to start
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| Quote ="PrinterThe"And churning out more pointless figures again, why?'"
How is comparing F1 and RL, both with stand alone tabs on BBC sport, pointless? Both are in the tail end of their off seasons and both have very little new content......it's relevant by comparison and figures when factual are never pointless, except to someone armed with nothing more than their opinion.
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| We need to hear more from the coaches and players than we do now as regards their ambitions for the coming season
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| Quote ="Call Me God"How is comparing F1 and RL, both with stand alone tabs on BBC sport, pointless? Both are in the tail end of their off seasons and both have very little new content......it's relevant by comparison and figures when factual are never pointless, except to someone armed with nothing more than their opinion.'"
First game of the new RL season is in 8 days.
First race of the F1 season is in 60 days
F1 finished late November and starts again late March so they're only just hitting the mid point of their off season and new cars revealed and preseason testing is still a month away. RL are having preseason games including more full strength lineups the weekend just gone. RL will have played 6 rounds of games and a WCC before the first F1 race.
So no they aren't both at the tail end of their off seasons so it is a very poor comparison.
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| Quote ="bren2k"Yep - that's kind of how it works these days; the PR/marketing function of any organisation provides 'news' items to as many outlets as it can, in the hope that it gets carried. I pay a company to do it for me - they made a story out of the appointment to a new job of someone who already worked for us, and it reached 600k people.
At the last media briefing I attended, the advice given (by an ex journalist) was that media outlets have slashed their staff to skeleton levels, so they have nobody left to go out and find stories - on that basis, they love it if you provide the stories for them.'"
I agree.
Back in the heady days of Bullmania in 95-97 Peter Deakin made sure there were stories sent to all news outlets every day. There had to be a rugby related story and someone non rugby related that showed the club doing positive works in the community e.g. schools, hospitals, voluntary groups, old peoples homes you name it.
The papers lapped it up as it was free copy. They were well written stories with quality pictures.
The club's profile rocketed. Add to that the ticket deals like free entry to school age kids if they were accompanied by a paying adult and our crowds doubled. We reached a whole new audience.
We need to repeat that.
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