Quote ="gateaux"
Doesn't seem very well thought through to me.'"
I couldn't agree more.
Assuming the club has received as many tickets as there are season ticket holders why cannot each season ticket holder have a ticket reserved until, say, Sunday. Then, and only then, any uncollected tickets go on general sale.
What conceivable justification can there be for giving priority to friends of season ticket holders able to attend during the day on Friday (and then buy tickets for such friends) over season ticket holders who are working, live some distance away, or both.