Unless the name is to be changed from Leeds Rhinos I don't see why the logo needs to change. Any kind of logo that has a rhino on it is going to look tacky anyway so why bother changing the one we've got?

Just googled 'rhinos logo' and decided ours doesn't need changing.

If the brand is successful it doesn't need rebranding.

The Logo is getting dated, it needs a refresh - Here is some examples of Super League clubs that have already done it. We are being left behind

Saints




London





Widnes




Salford




Catalan Dragons

Even Bradford are changing their logo...

I think the Widnes logo looks like a sign that the 3-breasted hooker in Total Recall would use to advertise what was on offer.

Bradfords new logo for 2013 - No longer a bull m no a small variety of poultry playing in the championship

Oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god oh my god.

*panics and jumps out of window*

Can I say I hate the dot above the I in the RHiNOS badge, that's the only change I would make.

Pedantic, I know but it has irritated me for years. It just makes no sense to be lower case!

That's really annoying, I had never noticed before, but now that's all I can see!!

How had I not noticed that?

Even your slightly ironic username doesn't make up for it.

What do you guys think about toys R us then?

Scum. Subhuman scum.

It's happening in football as well.

i DON'T HAVE A PROBLEM WiTH iT MYSELF.

The re-branding has gone down well in Cardiff

Actually I think the re-branding has been reluctantly accepted in order to get their hands on 100 million quid... For that money, you can, in the words of Vinne Jones, call me Susan if it makes you happy.

The old saying goes "Why fix it if its not broken?" All these teams above, with the exception of Saints, are attempting to find an identity, a brand to market for the fans and success. We have all that in abundance!

Fulham, London, London Broncos, Harlequins RL, Quins RL, London Broncos, Have struggled for years to find an identity. This has had a detrimental effect on their fanbase. Effectively the nomads of SL.

The Vikings rebrand in conjunction with their purchase by the stobart group was also an attempt at marketing to a wider audience apparel which could be worn advertising Stobart but not instantly recognisable as a Widnes Vikings shirt.

Salford, hardly a rebrand, would just be like us removing 'Leeds' and the Rhinos head.

Catalans, again a team that have changed identity (more recently) and are striving to find that marketable brand. Their fanbase would suggest success!

I dont think we are being left behind. I think we are succesful, well marketed and easily identifiable. This, and the fact I have the badge tattooed on my right arm!

Can't put it better than Rhinoshaund III.
Plus:
Saints: Have merely updated an antiquated boring crest-type motif into a more modern boring crest-type motif.
London: Gone one better and created a slightly more interesting crest, but desperately needed to.
Widnes: Let's face it. They could have had a single letter V as a logo and it would have been better than that silly Viking picture. As it is they haven't done much more than that.
Salford: Have just removed the embarassing Sean McSatan figure along with the equally embarassing epithet, and discovered a little bit about shadow effects in the process.
Catalans: Needed fixing. The only one of these that I think is a job well done.

Finally Leeds: In no more need of change imo than the lettering on a box of KFC.

Your KFC point does not stack up!

The first KFC logo was introduced in 1952 and was used until 1978.


It featured a "Kentucky Fried Chicken" typeface and a logo of the Colonel.
It was replaced in 1978 with a similar logo, albeit with a similar typeface and a slightly different Sanders logo.

The "KFC" logo was introduced in 1991 and featured red stripes.


A change in 1997 added a smiling Colonel prominently to advertising.


In 2010 the logo was updated to feature the Colonel in an apron.

Read my post again...properly... and then tell me how dramatically the lettering on a box of KFC has changed in the last two decades

The thought of someone trying to bull Hetherington with [u[url=http://gawker.com/5150582/breathtaking-document-reveals-pepsis-logo-is-pinnacle-of-entire-universea Pepsi 'Breathtaking' style rebranding document[/url[/u fills me with amusement

If it aint broke dont fix it!

Apart from that stupid lower case 'i', cant believe I never noticed that!