Quote ="bramleyrhino"Really? I must have imagined all of those bus ads, billboards, radio ads, customer emails and ads in the YEP.
There are ways of marketing other than discounted tickets. Whilst it's not a bad idea from Wigan, reducing your tickets by a third means that you need to increase your crowds by a third to make it worthwhile in the short term - that's not an easy task.'"
Mathematically speaking if you reduce ticket prices by a third then you need to increase the crowd by 50% to get the same revenue. It's been a long day yawn!
