Quote ="Fully"I don't think that anyone is criticising what Glover has done or for what reason he has done it for. The simple fact was that, at the time he took over, you were looking down and out and needed to secure as many of the licence criteria as possible. One of those was the crowd figures and to breed a positive atmosphere at the club.
[size=150The difficult thing is that the pricing policy clearly isn't sustainable and I disagree - he isn't maximising income, at least through ST sales.[/size The income you've got from 4000 ST holders paying £125 is equivalent (assuming they're adults) to 2500 paying £200.00. Compared to ST sales 4/5 years ago that, fair enough, is a considerable increase. But do you really believe that as a club if the price was increased you wouldn't achieve 2500?'"
Why is it clearly not suitable? As an overhaul long term pricing statagey it is. Previously we could of not expected to sell more than 2k season tickets at full price. Now at
[imore[/i than half price ST sales have increased at more than 100%. At the same time the clubs still getting another 4k paying customers in over the year. Without the current discounts we could expect 2k STs and 4k paying fans. The numbers work out better, even more so when you consider match day revenues will also increase.
Quote ="Fully"Sooner or later, the deal is going to have to be increased/flipped (possibly £150 next season). I'd be surprised if the average ST price across SL is not £200.00, though. It will certainly be interesting to see if this can be sustained/maintained. With a loss of £1.2m in first season, though, I think this is - returning back to topic - what SF is highlighting. Clubs in general cannot rely on benefactors, making substantial losses and not spending what they earn. Criteria of licensing, permitting it remains, should be about sustainability and much more stringent financial policing. Perhaps something like the Financial Fair Play system in the lower leagues in football wouldn't go amiss?'"
You don't say...can't you see whats happening? £100 last year £125 next do you not see the pattern here with the 25% increase. One thing for certain, Glover isn't making up any losses out of his pocket for these cheaper ST and it's certainly not got anything to do with £1.2m loss.
I hope your not going to hang on SF every word like you did with RW! SF will say whats best for the situation he finds himself in. Of course the game needs rich benefactors at least initially to get the clubs in strong position, look at Saints and Wires they didn't get to be were they are by building from a weak base. These clubs owners splashed the cash the starts signed and success eventually followed along with the fans. It's from this position that clubs can start to look to run self sufficient. How else are clubs like us ever going to get into the elite..only on way initial investment and a business plan to sustain it. If we didn't have the rich benefactors the salary cap would have to be lowered (there's positives to that but it's another argument) and a lot of the top players would drift of to Union.The games elite clubs are too powerful for that to happen.
