The key for now and the future is the children. Make them want to go to the game and they will pester the parents until they get to go. The trick is how do you make kids want to go?
For what it is worth this is my list and I have put ideas already mentioned also. Please add or improve.
The trick is making the parents feel they get value for money as well as making the kids wanting to go every week.
1) print player cards collectable ones, the players picture on the front and facts and stats for that player on the back. Print different pictures for each player or different backs to the cards. Each player carries their own cards on game day or special club related days the kids can ask the player for the cards. This encourages interaction. The kids have to get to the ground early if they want to get cards from players that are playing that week. Injured players or non playing players walk amongst the fans so the kids can get the cards from them. Mark a certain amount of the cards with something special, if you get a full squad of players in the special cards you win a big prise something that will get people talking and want to win. If you get a normal full squad then you get a wall poster.
2)make every home game a small carnival, put stalls out little fun games face painting, bouncy castle, ducking stool with a player or official on it again the key is player interaction.
3) on field skills games not always rugby related, egg and spoon, parent and child 3 legged race.
4) put live music on.
5) put pre matches on, local under 16 teams games on let people see potential players of the future.
FC Halifax Town do have a small shop in the portacabin, not a full blown shop as such but still extra floorspace which is part of the equation when you pay rent.
Surely the fairest, most transparent way to calculate the rent would be by breaking it down to a charge for shop/office space and an equal, per match charge for stadium use for each club??
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