What a good idea.
I shy away from season tickets because of shift work and holiday, I reckon this would be better for me and many more.

With a company head on the risk element is would fans who commit to a season ticket downgrade to a 5/6/7/game one if available? I will confess to liking Griffs 13 ticket purchase to use as you wish.

What risk? , there is NO risk, there is the real risk that encouraging fans to purchase a ST for 13 games knowing that in all probablility due to holidays, family commitments,televised games and stadium intransigence that you might only get to attend 75% of those games could eventually pi55 people off

The solution? , offer an option, one that empowers your biggest asset to help you market and sell the club to new,old, past, disolutioned fans, to win a war, you recruit an army, give them something to fight with and the battles will be won

In these difficult financial times a £ 75 5 match ticket is a reasonably cheap option for a xmas present

There is a risk in letting ' bean counters ' run your marketing

Accountants, " They know the cost of everything, but the value of nothing " or so the saying goes

HAHA that'd be Griff then

Selling it as 13 matches with a discount loses nothing but if you use them up before the end of the season it could bring added money in to the club.

Got to be worth looking in to if it has potential to generate cashflow.